Top 4 Trends That Will Redefine Retail In 2018

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Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape?

The days of traditional marketing are long gone, and AI is reshaping the skills marketing requires and the strategies that will bring the most success. We will take a look at some of the ways this shift will challenge marketers and retail marketing departments in the New Year.

Marketing Team Makeup Changes Drastically

2018 will see retail marketing departments undergo an organizational change, moving away from a channel-oriented structure (with independent teams for SEM, display, email etc.) toward groups that bring together creative folks with data-savvy “marketicians”.

Fueled by the continued adoption of marketing automation platforms, these “marketicians” will have the skills required to operate and manage such platforms, while their colleagues focus on coming up with creative, emotionally intelligent and effective customer communications.

These two trends will make recruiting and training marketers a bigger challenge for organizations in 2018. CMOs will spend a larger portion of their time creating and growing a competitive advantage through a team able to manage and execute creative marketing approaches, as well as selecting and integrating the right technological platforms. For more information on SEO Services visit Quisicilia

Retail Marketing Teams Struggle to Make Sense of AI

The hype around AI will drive vendors and internal data science teams to try and apply recent advancements towards marketing optimization solutions – especially recent approaches in “deep learning”, for example using Generative Adversarial Networks (GAN), or the various emerging architectures of Recurrent Neural Networks (RNN), to name a few.

Such strategic initiatives will challenge marketing departments to recruit more sophisticated AI talent and oversee complicated R&D processes, traditionally not managed by CMOs, and many will need to seek out more advanced expertise to select between technology vendors and their sometimes vague, fluffy marketing collateral.

Many retail marketing departments will fail to successfully harness those new AI approaches due to significant underestimation of the expertise and time required. Some CMOs will look to bring such initiatives into the marketing organization, instead of collaborating with a BI/analytics/data science group. This will increase the demand for statisticians and AI experts with significant marketing background at the junior to mid-management levels.

Personalization Still Reigns Supreme

Personalization — across all marketing channels and customer experiences — will continue to help brands overcome loyalty challenges. To maintain their edge, they will have to turn to the right technologies: omnichannel marketing orchestration analytics and optimization platforms, website/mobile continuous A/B testing and optimization, advanced product recommendation engines and data-driven application of promotional offers, to name a few.

From a methodology perspective, successful retail marketing departments will continue to move away from a modus operandi based on a small number of customer personas going through a small set of pre-defined fixed journeys towards much finer granularity in both customer attributes and campaigns.

Digital-First Brands Give Others a Run for Their Money

Online-first retailers will continue to build and harness a loyal and engaged customer base. Having adopted the right personalization technologies at scale early, they are now giving brick-and-mortar brands a run for their money. Connecting the online and offline journeys of a customer has always been a challenge for retailers, but 2018 will be the year that younger, online-first brands turn it on and get ahead of their bigger competitors.

CMOs and marketing managers will have a big challenge in 2018 essentially reinvent their departments in order to keep up with the fast-moving changes of AI. Brands that can put their digital initiatives on top and really think digital will be the ones that turn these challenges into opportunities. As customer communication becomes more personal than ever, the winners will be the one that get personalization right.

Building Your Social Media Audience

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A lot of people in today’ business world don’t like to talk about their social media audience and how they have built it. Some keep their techniques a secret, while others might be ashamed of their lesser methods to gain a sizeable audience.

However you look at it, a good social media audience is crucial if your business is to survive and thrive in a competitive market niche. For Affordable SEO packages in London check Vivid SEO.

Remember that, first, you have to have good content. Without it, the number of fans you have won’t matter as they won’t stick around very long. You have to balance strong content with attracting an engaged audience to make social media really work for you.

Building a solid audience won’t happen overnight and you really don’t want it to anyway. If you are a small business, you can expect a good following, but to really grow that into a broad customer base, you are going to need some help.

Vivid SEO has listing some simple steps that you can take to give you a jump start on your competition and begin growing your social media audience just like the pros.

IMPORT YOUR CONTACTS

You have friends and they have friends, right? Import your current contacts from you social media, business and email accounts and you will be amazed at how many you actually have and how much that will grow your audience.

Facebook, Twitter, even LinkedIn has special features that enable users to easily import their contacts and build their fan base. Just look around in your settings and you will find these features readily available. For SEO Company Check Vivid Digital

INTEGRATE YOUR SOCIAL MEDIA

If you are already running and advertising campaign, (you are aren’t you?) then you already have a platform with which you can extend your social media reach. Add your social media information to your advertising material and watch your audience grow in a very short time.

With print advertising, it is very easy to add your social media links and you can do the same with video marketing also.

Sometimes just the appearance of the social media logos can be enough to make a potential customer search you out the next time they are on Facebook, Twitter or any other social media platform.

DON’T FORGET ABOUT YOUR OFFLINE CONTACTS

Do you have a business that has a physical location such as a retail shop or restaurant? If so, you can place Social Media Cards on your counter for your customers to take. They are essentially a business card, but with your social media information listed on the front.

These are especially handy when you are out of town on business, at a speaking engagement or trade show, or just out and about in your community. To know more details on SEO Services visit Cidoc2015

The places in your business that you could post your social media links is limitless. Pizza restaurants put links on their boxes, stores include the links on receipts, and some even post them on the door to the establishment. Do you see how easy it is to get the message across to your customer base?

Whichever method you choose to build your social media audience, experiment with it and see what effect minor changes can have. You will be left with some knowledge about your customers and a much larger social media audience which can translate to more sales for you.

Bulk Scheduling Posts With Hootsuite

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For those of you that use HootSuite, you might already use their AutoSchedule feature to choose a specific date and time a particular post is to be published, but what about that Bulk Schedule option that keeps showing up?

How does that work and is that something that you can use to streamline your business operations? Let’s take a closer look at bulk scheduling, what it does and what it doesn’t do to give you a better idea of how it works and how it can help you. For Social Media Marketing Company in London check Vivid SEO.

HootSuite’s Bulk Schedule option gives users the ability to set up multiple posts to be published, all at once.

Utilizing a specially designed spreadsheet, Bulk Scheduling tells HootSuite the time and content of every post you want to schedule.

There is a maximum of 350 total scheduled messages across all of your networks but you can specify which social networks you want to use.

WHAT CAN BULK SCHEDULE DO?

HootSuite’s Bulk Scheduler is a wonderful tool for businesses and it can do a lot of things. Using the aforementioned spreadsheet, you can set specific dates and times and specify which text to share at that time while having the option to include a link which will be automatically shortened by the HootSuite link shortener.

Your total post is limited in characters by whichever network you’re posting to so when you upload the spreadsheet, you should create one spreadsheet for Facebook and one for Twitter so you can take advantage of Facebook’s larger text allowance. For Digital Marketing Agency in Hyderabad visit Vivid Digital

WHAT CAN’T BULK SCHEDULE DO?

Now that you know what HootSuite’s Bulk Scheduler can do, let’s take a look at what it can’t. The biggest drawback is that you can’t post images like you can with your standard HootSuite posting tool.

This is because the uploadable spreadsheet doesn’t have the ability to include images. Another things that the Bulk Scheduler can’t do is it won’t let you bulk schedule duplicate messages.

You can reuse the spreadsheet at a later date to reschedule certain posts, but the messages in the spreadsheet must be different for the scheduler to do its job. To know more information on SEO Services check Cidoc2015

How To Use Facebook Live To Boost Your Business

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If you’ve been following social media news, you’ve probably already heard about Facebook Live and know that it’s now available to all Facebook users. You might even have seen a couple of popular personalities who’ve used the new feature to share the latest news with their fans or just engage them in a conversation.

But the question is this: is Facebook Live useful to you as an entrepreneur, or is it just a waste of time?

How can it help you improve your business?

The answer: Yes, Facebook Live can be a great tool for your business, as long as you know how to maximize its potential. When used properly, it can help you reach a large number of people, boost brand awareness, and increase customer loyalty. Not sure exactly how to utilize this new feature? For SEO Agency Check Vivid Digital

Here are some tips that can help you:

HOST DIGITAL Q&AS WITH YOUR CUSTOMERS

Reddit’s AMAs have become popular because they give people the chance to interact with popular figures in a simple and unhindered way. While you can’t exactly recreate AMAs to scale (particularly if your business is still starting out), you can still capture its essence by using Facebook Live to have question-and-answer sessions with your customers.

By taking this step, you’ll give people the chance to raise concerns, give suggestions, and air their complaints while showing them that there’s a real human being behind your business and ultimately gaining their trust.

GIVE PEOPLE A SNEAK PEEK

People love knowing what goes on behind the scenes, so use this fact to your advantage by giving customers exactly what they want. Are you selling luxury handmade soaps? Use Facebook Live to show how you and your staff mix the finest ingredients together and create your elegantly scented products. For more details visit Social Media Marketing Agency in London.

Running a small restaurant? Host a Facebok Live session wherein you’ll show your chef in action as he whips up delicious dishes. Letting customers peek behind the curtains, so to speak, piques their interest and makes them want to know more about your business.

SHARE YOUR KNOWLEDGE

This can actually go two ways. First, you can use Facebook Live to create tutorials about your products. If you sell a range of blenders, for example, host Live sessions on creating shakes, smoothies, and other treats using your appliances. Doing this will let people see how useful your products are and inspire them to go out, buy a blender from you, and start whipping up their own desserts.

Second, you can use Facebook Live to talk about topics and news that are relevant to your business. If you provide search engine optimization services, for instance, you can talk about the latest news in the SEO industry and/or discuss about the merits of various SEO techniques.

By taking these steps, you’ll give value to those who watch your broadcast while establishing yourself as a thought leader in your niche. to know more info on SEO Services visit Cidoc2015

Facebook Live can bring about many benefits to entrepreneurs. The key here is to know how to use it wisely so it can help you promote your products and services and give your business a boost.

Facebook Is Cracking Down On Clickbait Again

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For those of you who don’t keep track, Facebook has recently updated its algorithm and this latest update was expected. The social platform has taught its newest algorithm to recognize clickbait titles.

You know, the article titles that trick you into reading an article only to quickly realize that the article has nothing to do with the title. Many marketers have relied on this tactic as it usually works and its success rate is proven by all of us. For Digital Marketing Company in Hyderabad visit Vivid Digital.

While many users have voiced their complaint about clickbait being used on the social media platform, it has taken Facebook quite some time to respond. By evaluating signals including time spent on a given page, Facebook has put their focus on clickbait users and taught their new algorithm to search for clickbait articles.

However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly written headlines that help them decide how they want to spend their time and not waste time on what they click,” Facebook team informs.

Since clickbait articles follow pretty much the same title formula, Facebook’s algorithm will determine a perceived level of tackiness by considering two elements:

(1) if the headline withholds information required to understand what the content of the article is; and

(2) if the headline exaggerates the article to create misleading expectations for the reader.”

What does this mean for users who post clickbait content as a means of marketing or advertising their business or pages? For web design services in Hyderabad visit Vivid Design Consultancy.

The algorithm will also learn pages and domains that publish high volumes of clickbait content and those will face some sort of punishment. Once the affected pages stop posting clickbait content, the algorithm will eventually rank their posts higher in News Feeds.

This change in Facebook’s algorithm just goes to show how important quality content has become. It’s not enough to post “something” and hope “someone” will read. Content marketing is important to small businesses on the social media platform and supplying consistent, quality content is the key to success.

Any time Facebook updates its algorithm, they receive some complaint from its users. Not this time. It is clear that this algorithm is a good one and that it will make Facebook News Feed a better place.

Not only will it improve user experience, it will also allow smaller companies with truly amazing content to shine even more. For more information on SEO Services check Cidoc2015

There is a much larger implication of this update that is this clickbait-combating strategy is sending publishers a clear and definite message: the standards are being raised. This means content writers have to step up their game or they will be left behind.

Are Infographics Still Effective?

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Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. For more details Visit SEO Company London.

One such tool is the infographic. We are often asked if infographics are still effective and if businesses can benefit from them.

Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers. For SEO Services Check Vivid Digital.

The list below has some important stats that show the effectiveness of infographics for your business or website:

A. Infographics are “liked” and shared on social media 3X more than any other type of content.

B. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

C. People following directions with text and illustrations do 323% better than people following directions without illustrations.

D. High quality infographics are 30 times more likely to be read than text articles.

E. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

F. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

G. 90% of information transmitted to your brain is informational.

H. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

I. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.

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7 Quick Marketing Fixes For Small Businesses & Start Ups

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There are many low-cost marketing ideas that you can implement right now that are very effective, especially for small businesses with a limited marketing budget.

For these business owners, achieving real marketing results they can both see and feel can be quite daunting. Fortunately, with the following tips, there are many things that you can achieve even with a small budget and little resources.

Here are Seven quick Marketing Fixes for Small Businesses & start ups

1. Transform your brand into something clearer.

Some business owners want to be creative with their business name, logo and tagline. Unfortunately, this makes it harder for consumers to know about the real meaning. Your brand must be memorable, short and simple. For Digital Marketing Company Check Vivid Digital

2. Show that you are knowledgeable.

When a business is very well known for its expertise and knowledge, it will become an authority in the industry. Social media is the best way to show off your knowledge and become a respected member in the industry. It is even better if you can tell customers how you can solve their problems with your products and services.

3. Focus on word of mouth.

Word of mouth is still a highly effective marketing tool and it is entirely free. You can achieve this when customers are completely satisfied and happy with your products or service. Loyal and satisfied customers are convincing salespeople for your business.

4. Respond to the competition.

It should be easy to see how competitors in the area are operating. You may compare their price and level of service with yours. As long as you can provide a better value, you are still competitive. For more details Visit SEO Agency London

5. Offer discounts.

Think of discounts as tools to get your business noticed and they may jumpstart slow sales. Expiry dates often generate a sense of urgency among sellers and a good way to get these items out of the system is by offering discounts.

You may mail discounts to previous clients, so they will agree to become your repeat buyers once again.

6. Create reward or loyalty schemes.

Each time customers buy products, you can issue cards entitling them discounts or free products for the next purchase. For more details on SEO Services visit Cidoc2015

7. Know your customers better.

If you know your customers better, you can deliver better products and services, based on their current preferences. Consumers may have changing requirements, depending on the latest trends.

A good way to do this is by doing a survey. Offer them monthly prizes for participating in these surveys. After a few months, you will have a good idea about what your customers currently want.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

What Are The Impact Of Social Media On Consumer Behaviour

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Now, we are going to take a look at what you can do to ensure your business is successful through the use of proper social media management techniques.

Many companies join thе social media bandwagon, spread thеmѕеlvеѕ tоо thin bу creating thеіr profiles оn numerous social media platforms and then fail to respond to their customers’ needs and requests. For SEO Company in Hyderabad visit Vivid Digital.

Thеrе аrе many things thаt а business ѕhоuld take into consideration bеfоrе putting іtѕеlf uр оn social media. Lеt uѕ take а look аt ѕоmе оf thеѕе.

KNOW YOUR TARGET AUDIENCE

It is essential fоr companies tо get аn insight into thе demographics оf a social media platform rеgаrdіng thе income-group, age-group, class, ethnicity and many other deciding factors that represent their customer base.

Whеn уоu have thіѕ information, уоu саn decide whеthеr putting уоurѕеlf uр оn thаt platform wоuld bе in your best interest or not.

SERVE, DON’T SELL

Whеn уоu put уоur business оn а social media site, thе focus ѕhоuld bе оn engaging а consumer іn аn open conversation. Sоmе оf thе most popular websites, ѕuсh аѕ Facebook and Twitter, enable уоu tо create а business profile, wіth аn option thаt users саn become fans. For web design services in Hyderabad visit Vivid Design Consultants.

It іѕ important thаt уоu uѕе social media іn ѕuсh а way thаt helps уоu іn building your brand. Whеn уоu build а strong foundation fоr уоur business аnd people аrе аblе tо connect wіth уоu socially, the sales will usually come on their own.

PAY ATTENTION TO CONSUMERS’ OPINION

Be sure to keep аn eye оn whаt іѕ being said аbоut уоur company; thе conversation bеtwееn consumers саn give уоu ѕоmе information оn whаt thеу expect frоm thе brand and how they feel about your company overall.

Consumer opinion will allow you to see how thеу perceive уоu аѕ а company аnd whаt improvements саn bе made tо strengthen уоur brand and engage better with your customers.

A strong social media presence саn rеаllу make а difference tо уоur business аnd, considering thе fact thаt thousands оf people аrе joining social networking sites every day, іt іѕ of the utmost importance thаt corporations uѕе thіѕ medium effectively. For SEO Services visit Udarunachal

Working with a strong social media management company is the first step in ensuring the future success of your business and your brand.

How Social Media Networks Create Change Every Day

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It has been about a decade since social media networks really took hold of the internet and became the mainstream way for people to communicate online with friends and family all over the world. Originally, this is what social media was all about, but as commercial interests starting showing up and businesses began realizing the power social media held, networks grew and everyone wanted a piece of the action. For web development company in Hyderabad visit Vivid Design Consultants.

The days of the customer service phone call were over and customers knew they could contact their favorite businesses directly through social media on a wide range of digital devices. It was easier and it made more sense. Business could then target their advertising campaigns with more precision through social media networks such as Facebook, MySpace and many more.

As social media grew even more popular with businesses, many internet giants started their own social media networks and with the technological advancements that were being made online, social media networks could develop improvised systems and tools making user experience even better.

Social media sites could be developed using unique themes, definitive purposes and other aspects that would make them stand out. Sharing pictures, improvised messenger and chatting, professional networking, sharing music files and several other purposes have led way to variety of sites. For Digital Marketing Agency in Hyderabad visit Vivid Digital 

As far as internet marketing is concerned, Twitter was the first site to really develop it. With all of the celebrities tweeting every minute of their lives, Twitter has a lot of star power. Some sites, such as Instagram and Pinterest, excel as effective photo sharing platforms and offer strong marketing options that businesses can’t deny.

Just sharing an info-graphic on any of these picture sharing site means a lot of promotion for a small business. Another site similar to Instagram in the way they upload and share photos, is Vine. Vine has taken off due to its simplistic approach to use and a very user friendly mobile platform.

There are many content sharing websites that are available to users today. These include Bubblews, a relatively new social media network has gone to the extent of sharing its revenues with users, and Ask.fm which has replaced Yahoo! Answers.

With Google + still new too many internet users, the latest reports suggest that Google + has the ability to offer more factors that influence page rank and organic traffic. For more info on SEO Services visit Udarunachal

Whatever the future of social media will be, we’re creating a change every day and night we’re on social media.

For 2019 Here Are Some Top Small Business Trends

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With 2018, we saw many small business trends appear and small business owners everywhere watched them closely. Some of these trends grew into successful business ideas, while others didn’t. For 2019 we see a new batch of small business trends, many of which could mean success for your small business.

If you own a small business and you want it to grow in 2019, our list of the Top Small Business Trends will provide the insight you need. For more details For Affordable SEO services in UK visit Vivid SEO.

Here are the top small business trends you should be aware of for 2019.

Millennials

With its oldest members now entering their early 30s, the millennial generation is reinventing the way businesses manage the workplace and its employees. Millennials also easily adopt new technologies as they’re announced, therefore erasing the adjustment phase every previous generation of offices has endured after a computer or equipment update.

For entrepreneurs from the millennial generation, the ability to rapidly spread information is key to successful marketing.

Web presence

The availability of Internet-based technology gives small businesses more control over brand development, marketing and customer engagement. Internet tools provide affordable and attainable solutions for small businesses in every industry.

Reviews and testimonials, a business’s website and other public information play important roles not only in a customer’s decision to buy a product but also in whether they share that product with others online. Check for SEO Services in Industrynewswire

Ecommerce

Online storefronts, which allow for the movement of electronic commerce, draw Internet users to the Web in masses. Online retail spending is on the rise in the U.K., and shipping fees are driving factors in customers’ decision processes.

When presented with offers for free shipping, 58 percent of consumers say they are willing to add items to their virtual shopping carts to meet the free-shipping threshold. Simply offering a perk for shopping at your online store can mean more money in your pocket.

Business Intelligence

Business intelligence (BI) software gathers fragmented data sets and translates it into information you can use to improve your business. BI has historically been used by large enterprises to curate, store and visualize what’s known as big data.

The growth of Internet technology and big-data solutions make it possible for small businesses to take advantage of BI solutions. From knowing what your customers are shopping for, to understanding their spending habits, business intelligence software can help you grow your business quickly and easily without the hassle of doing all of the research yourself.