How Can I Supercharged My Instagram Market Strategy

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Are you like me, and somewhat intimidated by Instagram as a marketing tool? If so, read on, to find out how to get Insta likes instead of an insta-headache. I am not new to social media, I’ve been surfing the Web since dial-up was a thing. This didn’t make using the new platforms less overwhelming at first. Like anything else, practice makes perfect, and I was using the app daily, so why wasn’t my Instagram following growing faster?

I would post, gain a like or new followers for a bit, then it would seem to stagnate. My numbers just weren’t rising quickly, despite my regular posts. What could I do besides spam my friends and family with more and more posts per day?

There had to be something I was missing. I was discouraged and desperately turned to my search engine for answers. “How do I get more likes on Instagram?” I beseeched Google. I was answered with pages upon pages of websites offering to sell me more followers. For more info visit Digital Marketing Agency in Hyderabad

Surely no one would believe I suddenly scored a following of thousands overnight, and I didn’t want to seem fake or dishonest. Luckily, there are lots of companies that offer to boost your profile with bought followers that weren’t actual bots.

What I came to realize as I pored over reviews, reports, and various websites that sell likes is that you aren’t buying followers, you are buying exposure. For every bought like or follow, you generate organic followers when you use the service practically.

For less than it costs to order a pizza delivery, you can easily drive traffic to your Instagram by purchasing a basic like and follow package.

Simply choose the number of new followers you think best suits your purposes. I don’t have many followers, so I started with the smallest end of the packaging scale. I felt this gave me enough new followers to generate interest without going overboard.

Next, I chose hashtags and auto-responses that fit my Instagram profile. By keeping my hashtags tailored to my target audience, I stood a better chance of avoiding spammers and bots. I also made sure to follow the new followers, ensuring my following stayed organic.For more information on SEO Services check icadl2013.org.in

Fake people and accounts don’t interact like real humans do, so it wasn’t hard to ward out any suspected bots. By following my new followers, I immediately generated traffic that didn’t drop off after the initial boost.

Finding this safe, affordable, and easy hack to create interest in my Instagram profile was fortunate, and the investment was definitely more than worth it. I recommend it to anyone who uses social media marketing to increase traffic on their own pages.

The only thing you have to lose is disappointingly low follower counts, and everything to gain. I’m glad I took the time to research my options, learn how to effectively utilize this service, and personalize my hashtags because now my Instagram gets new likes and followers daily.

Top Social Media Marketing Services

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Outspoken Media’s social media marketing services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers.

Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.

Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.

Outspoken Media’s social media services include:

1. Social media marketing strategy:

Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.

2. Implementation guidelines:

Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

3. Software recommendations:

If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting. We can help narrow your choices based on budget, resources and environments. Check For Digital Marketing Company in Vivid Digital

4. Social media audit:

This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.

5. Competitive analysis:

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

6. Social profile creation:

We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

7. Badge creation and strategy:

Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

8. Widget strategy development:

We examine your website and analyze whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can beat them. For Digital Marketing, check vci-india.in

9. Blog design, setup and/or optimization:

A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

10. Blog strategy development:

We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.

11. Community building strategy development:

We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

12. Community monitoring:

Don’t have a team in-house to allocate community building to? We can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

How To Use Social Media Effectively For Your Non-Profit

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No matter what your non-profit specializes in, fundraising is an integral part of the operation and social media can be used very effectively in fundraising. To reap the highest rewards, you must follow a few simple rules.

Set your Objectives

If you want to gain a competitive edge, you must increase your total level of social, mobile, and public relations engagement and pay close attention to the response from your target audience. You want to increase your non-profit’s brand awareness, engage your existing brand followers, and convert followers into contributors through multi-faceted marketing and public relations campaigns with your primary objectives in mind.

Your first objective may be to increase website traffic by attracting the right visitors. This means you have to get to know that user persona and script messages and information designed to pique their curiosity prompting them to go to your website to learn more about your mission or program. Check for SEO Agency in Hyderabad

Your next objective may be to Increase your conversion rate by turning visitors into contributors. To accomplish this you will want to message directly to the heart, not the mind. You will identify with the priorities of the target audience and give them an opportunity to get involved and make a difference.

Your third objective may be to Increase average donation size by turning one-time contributors into repeat contributors and increasing donation size. This will require regular engagement through drip campaigns, active calls to action, and learning more about your contacts.

Learn the Landscape

According to Bloomberg Business Week Article on February 20, 2014, the wealthier are getting wealthier but they are not sharing it. The report says. “Giving is up since the financial crisis. But while the stock market has made a complete recovery, top-50 philanthropy has clearly not. And this kind of giving has not nearly kept pace with the rise in American billionaires’ wealth over the past decade.”

This highlights the stiffer competition in the marketplace for organizations looking to grow through private donations. This climate makes your job harder and highlights the need for consistent messaging across all of your digital platforms to rise above the noise in the marketplace. For Digital marketing visit getreadyoregon.org

Get the Right Tools

Having a hammer when you need a screwdriver is no fun. No matter how hard you try, you can not get the hammer to fit into the straight slot on the screw. The same is true with social media tools. Once you have figured out who you want to connect with you will need to select a toolset. You may choose a blog with integrated social networking like WordPress or you may choose a collaboration platform that informs and educates like Wikis.

There are as many options and possible combinations as you have imagination. If you want a comprehensive toolset that does everything from track a visitor on the website to send campaign emails then you may want to consider a HubSpot type tool that handles every aspect of donor cultivation. Other options include Hootsuite, Rignite, Constant Contact suite of tools, and MainStreetHub.

How To Learn Digital Marketing

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The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’

There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:

Self-learning

      Or

Learning from Digital Marketing experts

Learn Digital Marketing: Self Study

If you decide to learn digital marketing by yourself, here’s how you can proceed:

1. Digital Marketing Blogs

Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are:

A. The Moz Blog

B. Neil Patel Blog

C. Search Engine Journal

D. Kissmetrics

2. Videos

After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful. For more info visit SEO Agency in Hyderabad

Digital Marketing videos will not only give valuable insights but what and why too.

3. Podcasts on Digital Marketing

If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.

4. Digital Marketing Slideshows & Infographics

Find it easy to learn via visual presentations? Digital marketing slides and infographics is another great way to learn about digital markting and also the what, why, and how aspect of it.

5. Digital Marketing Books

Books are the best way to learn digital marketing. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful.

Some of the top digital marketing books are:

A. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick

B. The Power of Visual Storytelling by Ekaterina Walter

C. Global Content Marketing by Pam Didner

D. You’re My Favorite Client by Mike Monteiro

6. Free Digital Marketing Courses

There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career:

Google Online Marketing Challenge

With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.

This free online digital marketing course will help you with real-world experience element.

WordStream’s PPC University

Created by WordStream, it is a free online learning resource to help beginners build your digital marketing skills and PPC abilities. One good thing is that this digital marketing course is mobile-friendly so you can learn whenever you have time. Check for  SEO Services in Hyderabad visit kokoliko.net 

Social Media Quickstarter Digital Marketing Course

Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate email with social media marketing. It provides a step by step lessons where beginners can study digital marketing tactics for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn, online listings, review, and blogging sites.

Moz’s SEO Training Course

This is one of the best courses for those who need a very basic introduction to the world of search engine optimization.

This course does a fine job in explaining different components of SEO for beginners have no practical knowledge.

Top Successful Tactics And Platforms For B2B Social Media

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The B2B marketing community faces different challenges than traditional B2C companies, and sometimes they have to get more creative in strategizing and implementing social media. Each year, the statistics seem to show a lot of hope, but not a lot of growing confidence on the part of B2B marketers when it comes to this area.

Until this year, that is.

I looked at the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report back in November, but coming across it again today while searching for new stats online, some new things about the study jumped out at me and I thought they might be helpful in drawing up a roadmap for improvement. Check For Digital Marketing Companies in Vivid Digital 

One interesting way that the study was able to identify the best practices of successful B2B marketers was to compare them in many different categories to their less successful compatriots. Clearly it helps to have a bigger budget allocated for B2B marketing, but having a documented content strategy and someone to oversee it also makes a big difference.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge. Curiously, the number of tactics and social media platforms used also increases when you compare the most successful companies to the least successful ones.

The most effective B2B companies used an average of 15 social media tactics in their marketing strategy, while the least successful used an average of 10 tactics. The most effective B2B companies also are active on an average of 7 social media platforms compared to the 4 platforms of the least effective companies.

The use of social media in the B2B marketing sphere has increased across the board, with Slideshare, Google+, and Instagram being the platforms that saw the largest increases. When it comes to confidence and effectiveness, LinkedIn is the only platform that the majority of B2B marketers consider to be effective, however, with 62% of B2B marketers in agreement. For SEO Agency in London visit here

Facebook is Still a Challenge for B2B

Twitter is the second most effective social platform for B2B marketers at 50%, with YouTube close behind at 48%. Facebook remains a challenge for many B2B marketers, coming in with only 30% of respondents believing it to be effective. This isn’t much of a surprise, since the social network remains a place for friends and more personal discussion. B2B businesses with very specific verticals will likely continue to find it difficult to engage with people on Facebook who are looking for different kinds of interaction.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge.In-Person Events and Social Media Follow-up

Again, B2B content marketers have rated in-person events as the most effective tactic.The most-used tactic (at 87%) is “social media (excluding blogs),” and there is a kind symbiosis available in these statistics if you’re looking for it. B2B marketers who attend and host live, in-person events can considerably increase the effectiveness of the relationships that are forged at events by staying active and acquainted afterwards using social media.

Since joining the Social Media Club of Kansas City five years ago and attending conferences all over the country, I can attest to this tactic personally. B2B marketers can host events for their clients and prospects that position themselves a thought leaders and continue that conversation with attendees well after the event has ended through a well-rounded social strategy. What better to foster loyalty and cement real relationships?

Other Most-Used B2B Social Marketing Tactics

Listening online to see how people interact with your content and spread it throughout social media will continue to be essential to social media strategy, even as the tactics change over time. Other of the most successful B2B marketing tactics from the study include articles on website, enewsletters, blogs, case studies, and videos. Click the image to the above right to see the full list, from most-used to least-used tactics.

What tactics and strategies have you developed for your B2B business? Have any of these statistics pointed you in a new direction or helped you formulate a strategy for 2014?

How Can SEO Help Your Small Business

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As a small business owner, eliminating unnecessary costs is always a priority. Nevertheless, you need to do everything you can to stand out from the crowd and outperform your competitors.For the smaller business, exposure really is everything. Until you have a sufficient customer base to sustain your business, you need to generate word-of-mouth manually. All of which begins by ensuring you appear prominently in the SERP rankings. For Digital Marketing Companies Check Vivid Digital

If you’ve ever asked the above question therefore, the answer is yes – SEO can and will help your small business.

Here are top 5 ways that SEO can help your small business are as follows :

1. SEO is something you can contribute to

Last but not least, SEO is perhaps one of the only advanced digital marketing strategies that any small business owner can contribute to. In fact, there’s nobody better to handle the content side of your SEO campaign than you – the brains behind the brand. Unique, high-quality content that engages visitors lies at the heart of every successful SEO strategy. There’s a complex and technical side to SEO too, but there’s also much to the process you can cover yourself.

2. SEO drives long-term improvements

Unlike most marketing strategies, SEO has the potential to deliver and keep delivering outstanding results long-term. To build and operate an SEO-friendly website is to tap into all the benefits of prominent SERP positioning on an indefinite basis. With the added bonus that most consumers show preference to organic SERP listings, as opposed to those that appear at the top through paid ad campaigns.

3. SEO delivers unbeatable returns

An effective small business SEO strategy has the potential to deliver an ROI that goes far beyond almost any comparable marketing initiative. SEO is all about generating inbound leads, which should represent one of your top priorities as a smaller or newer business. Exposure in the SERP listings attracts more visitors to your website, while your SEO-friendly site does the business for those who find it. Inbound leads, more conversions and better customer retention – all from an affordable investment  through a trusted and reputable SEO company. For SEO Agency in London visit here

4. SEO builds priceless exposure

Research suggests that around 95% of all online experiences begin with a search engine.That’s 95% of everything that happens online, originating from the likes of Google, Bing and the other major players. Irrespective of the size and nature of the business, these are the kinds of figures that cannot be ignored. If you fail to make your mark in the SERP rankings, you’re effectively turning your back on 95% of potential visitors to your website. In most instances, search engine listings are the only way your prospects will find you.

5. SEO helps you build a better website

To create an SEO-friendly website is to create a site that appeals to today’s web user. Google and the other major search engines now priorities everything that matters to your audience. Rich, relevant and regularly updated content,outstanding site performance, simplified navigation, advanced security and soon. By ticking all the boxes with Google and Co., you naturally do the same for your target audience.

Keyword Research Tools For Gaining SEO Benefits

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This is one of a kind tool which takes the keyword data directly from Google. Though we are all aware Google keeps much of the things to it and has that surprise element to keep everyone guessing, still this tool more or less gives very accurate results. This tool is available free of cost for everyone where it also provides the AdWords search volume for you to make an assessment so as to make a selection of the right keyword for you. Added to this, the tool also provides the metrics on the particular keyword that we select.

Also, through the handy export feature here you get a cluster of keywords which can be further analyzed to judge the suitability for your SEO Campaign Strategy. These can be further analyzed to come to the more specific keywords phrases which can give you SEO benefits in your SEO campaign. For Digital Marketing Agency Check Vivid Digital 

The added advantages of the tool:

A. Exhaustive keyword research.

B. High-level Keywords grouping.

C. Provides feature to export keywords.

D. Makes you think and come up with newer keywords related to your business.

E. Comes with the estimation of a keyword phrase.

F. Comes up with search data targeting from the geographical point of view

Answer the Public

Taking a clue from Google Autosuggest, with the answer the Public tool you can easily come up with innumerable key terms or keywords after studying the search terms that your potential customers or people are using. This is more of a visual keyword research tool where it provides search phrases in terms of questions.

This tool can be helpful in a couple of ways:

A. Motivates you to think about creating new content and gives you ideas for the same.

B. Preempts what your customers must be searching.

C. Gives a visual representation to search terms.

The Reddit Keyword research tool

The Keyword research tool extracts the data and the terms directly from Reddit.

The alternate keyword tool brings out the phrases which will define your business and generates great phrases pertinent to your business. Check for SEO Agency in London here

This is a great tool where:

A. It opens the window to the alternate set of keywords.

B. Makes you view the website from a totally new angle.

C. Brings out and discusses with you the seed keywords.

D. It gives you the insight on how to address the issues, handling complaints and other questions that could arise.

Google Trends

As the name suggests this is a tool which tells you how a keyword is trending amidst the google search engine and how much is it popular with the masses. It goes back comparing the trends from the data which goes back to almost a decade. The idea is to deliver such a robust set of keywords that take your SEO campaign strategy in the right direction giving you positive results and saves you both time and money.

The advantage of the tool:

A. It keeps a constant check on the SEO keywords and how they are trending.

B. Compares similar keywords and how they are trending.

C. Come up with similar keywords which will suffice the geographical aspects too and provide solutions to any queries that might arise.

D. These could be just a few of the tools to help you in the selection of your Keywords.

What Is White Hat Vs Black Hat SEO?

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You may have heard the terms white hat SEO and black hat SEO. Taking its cue from old time Westerns where the good guys wore white hats and the bad guys wore black ones, the difference between white hat vs black hat SEO is the difference between accepted SEO practices, and ones that are seen as less ethical.

White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need.

In contrast, black hat SEO is about trying to take shortcuts and game search engines. Be warned: this rarely works and black hat blog posts and content can get you penalized. For Digital Marketing Services Check Vivid Digital  

Black hat SEO practices to avoid include:

A. Keyword stuffing

B. Thin content

C. Automated comment spam

D. Content scraping

E. Cloaking, hidden text, and doorway pages

F. Sneaky redirects and malicious site behavior

G. Link schemes

Are Google search results personalized?

Sometimes. Google encourages you to login to your Google account and to link it to your Chrome browser. And it also collects your search history. That can result in personalized search results. If you want to avoid this, you can search in an incognito or private window so you get the true picture on SEO. SEO Companies in London visit here

Is search engine optimization dead?

As Mark Twain once said, sorta, the death of SEO has been greatly exaggerated. As you’ve seen, there are some SEO practices that used to work that don’t work any more. But there’s also plenty of information right here in this guide about the SEO practices that work. And we know they work, because we use them too.

How do you get to the top of Google search results?

Here’s the truth – only one site can be number one for a particular keyword, and there’s a lot of competition out there. But optimizing your site can make a difference to which site that is, as rankings fluctuate all the time. Plus, as long as you’re in the top 3, or at least on the first page, you’ve got a chance for people to find and click, which is what you want. If you deliver what they need after the click, that increases your chances of being relevant for future searches for that term.

Why is SEO so important?

If you don’t look after SEO, you can get lost among the trillions of links out there. SEO gives you a shot at ranking for the terms which your customers use, so you can do better business.

What Is Social Media Crisis Management And Tips For Survival

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Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand.While public perception of your brand and the nature of the incident will play a role in the seriousness of the crisis, the way you handle the event on social media channels will very much determine how quickly the event blows over — and how well your brand survives it.

The mistakes in dealing with a negative event on social can be reduced dramatically with solid social media crisis management. Now that we’ve seen a handful of the many ways you can inadvertently kill a brand on social media, let’s take a look at some of the measures you can take to reduce the risk of encountering a similarly catastrophic scenario, and tips you can use if a crisis is unavoidable. For Digital Marketing Companies Check Vivid Digital

Here are ground rules your business should have — just in case.

1: Think Before You Hashtag

As we discussed earlier, hashtags can be a great way to maximize visibility of your social content. However, as McDonald’s learned the hard way, hashtags can be as destructive as they can be useful.

Before creating a hashtag-themed campaign on any social platform, think about the myriad ways this could backfire. Could the meaning of the hashtag be purposefully misconstrued to damage your company’s reputation? Now is not the time to put your faith in the goodness of strangers or the better nature of your fellow humans.

Similarly, public perceptions of your company (or the company you work for) play a large role in the potential pitfalls of a hashtag-centric campaign. This is particularly important if you manage the social presence of large corporate entities with poor reputations, such as Comcast. It doesn’t matter how much money you spend, or how positive the messaging is, or how creative your campaign’s hashtags are – if people hate your company, they’ll take any chance they can to malign you on social media, including hijacking your hashtags.

2: Avoid Capitalizing on Crises

If you’re tempted to think that your tweet about 9/11 or a similar tragedy will be funny – it won’t be.There are simply no excuses for trying to capitalize upon a tragedy, ever. It doesn’t matter if your tweets or posts are funny, somber, or reverential – there’s just no need for them. The content of your updates aside, even appearing to be coopting a tragedy for your own gain can be enough to prompt a social media backlash that could do tremendous damage to perceptions of your brand.

Something else to be mindful of is scheduling tweets. Many companies schedule their social media posts up to several weeks in advance, and it’s obviously impossible to predict where and when tragedy will strike. That said, if you’ve got social media content queued up and a major terrorist attack or natural disaster occurs, consider postponing your scheduled tweets until the media coverage dies down; posting even scheduled content during or shortly after a national tragedy can be just as tone-deaf and potentially damaging as trying to coopt or capitalize upon a disaster in the first place.

3: Have Prepared Response Plans in Place

One of the most damaging elements of an emerging social media crisis isn’t just the initial incident and the immediate fallout, but a lack of a defined, prepared disaster response plan.

Regardless of what crisis has befallen your company on social, you should know exactly what to do and who is responsible for assessing, responding to, and monitoring the development of the situation. Everybody identified in the crisis response plan should know their role and how the plan should be executed. It’s impossible to prepare for every single eventuality, but it’s amazing how many companies don’t have any form of disaster response plan ready.

In addition to preparing a detailed response plan, you need to consider the tone of your prepared responses, not just how and when to get them out. If your company really did screw up, faux apologies like, “We’re sorry you feel that way” are likely to make matters worse, not better. Genuine, sincere apologies aren’t just the right thing to do when you drop the ball – they’re what your pissed-off followers will expect (or demand), so don’t make things worse by refusing to accept responsibility or offering a weak, not-quite apology. For SEO Agency in London visit here

4: Create a Social Media Playbook for Your Company

As social media has become more sophisticated as a marketing tool, more and more companies have decided to formally codify their internal preferences and rules for employees into comprehensive social media playbooks. If you don’t have one, now’s the time to create one.

The specifics of what should be included in your social media playbook is a little beyond the scope of this post. However, the social media handbook of Oracle’s Eloqua platform is an excellent starting point for companies that are thinking about putting their own playbook together.

Your social media playbook should not only cover the aforementioned disaster response plans, but also govern how social media usage should be handled by your reps and employees. This includes elements such as the style, tone, and voice of social media content published by official handles or accounts. (It may be worth incorporating elements of your in-house style guide into your social media playbook, especially when it comes to content governance.)

The guide should also contain explicit guidelines for factors such as responding to user inquiries on behalf of your company, and general codes of conduct in a broader sense (such as apologies, as we talked about a moment ago). It should also cover rules concerning whether offending tweets or posts should be deleted (protip: they shouldn’t until a full explanation and supporting tweet/post has been published), how matters of escalation should be handled, and appropriate reporting procedures to ensure key stakeholders are kept up to spe on developing or emerging crises.

Social media guidelines for companies are very handy, but they’re not without their risks. For one, it’s unethical (and most likely illegal) to force employees to adhere to stringent social media usage policies that violate or restrict your employees’ civil liberties or freedom of speech. It’s also a very bad look to try and police the content of your employees’ social media posts, and doing so is a great way to earn yourself some negative press. Protecting your business’ reputation is important, but not at the expense of your employees’ protected rights to freedom of expression.

5: Use Two-Factor Authentication for Login Credentials

Whether the result of genuine “hacks” or simple carelessness across multiple accounts, this kind of snafu can be hugely damaging. That’s why you should consider using two-factor authentication for all social media services if available.

In case you’re unfamiliar with two-factor authentication (also known as two-step verification), this security system requires that two distinct challenges be cleared before granting a user access to a social media account. This usually involves an initial credentials check for the correct username and password, followed by a secondary check that asks the user to enter a unique login code or access key to verify the identity of the user. This is often a secondary code that can be texted or emailed to registered account holders, which is then entered into the social media service in question.

Two-factor authentication is far from a silver bullet that will prevent your social media manager accidentally tweeting a personal tweet from your corporate account – but it does reduce the risk of it happening. It also significantly reduces the risk that your corporate social accounts will be hacked, and is among the easiest and most effective security solutions at your disposal.

6: Choose Your Battles Carefully

As New Balance’s Matt LeBretton learned after voicing his support for Trump’s proposed agenda late last year, choosing sides in political battles can backfire spectacularly. However, these days, it’s becoming increasingly difficult to separate the political from the everyday, and even the most carefully curated social media brand or persona may find it impossible to remain on the fence indefinitely.

Whatever your personal or corporate politics may be, choosing your battles carefully is essential to surviving on social media. The Sleeping Giants movement, which pressures well-known brands to cease advertising on websites promoting white supremacy and other odious political ideas, has demonstrated that people are willing to support brands and companies that take a stand against hatred and bigotry.A Facebook post published by outdoor apparel retailer Patagonia speaking out against Trump’s executive order shrinking the Bears Ears National Monument in southeastern Utah

Recently, the official Patagonia social media channels embarked on a well-publicized stand against the government’s plans to shrink protected national monuments and public lands across several western states, a move for which the company and its executive team received immense support. I’d wager Patagonia’s decision to weigh in on a hotly contested, crucially important political and environmental issue didn’t hurt sales or social engagement, either, but it doesn’t change the fact that a major nationwide outdoor apparel retailer chose to publicly and openly criticize the government on social media – a potentially disastrous decision that ultimately proved enormously popular with the general public and highlights the importance of cohesive brand values on social media.

It’s important to remember, however, that you can’t please everyone, all the time, and that choosing a side can and likely will result in upsetting at least some people. Regardless of how you choose to handle these situations, the procedures in place should be clearly and fully explained in your company’s social media guidebook.

Why To Become An SEO Expert

If you are wondering why you need to practice SEO, either by becoming an SEO expert or by outsourcing SEO to professionals, the answer is simple.

Rank higher in Search engines

With SEO you will rank higher in Google and this translates to more website traffic. Traffic (visits), is the single most important element that can determine your website’s success or not.

Without traffic you will not have conversions, sales, subscribers or the attention your website deserves.

Drive targeted traffic to your website

Yes, there are other sources of traffic, for example traffic from social media networks (think Facebook or Instagram), but no source of traffic is as targeted as organic traffic.Users that type a search query in Google have a very specific intent while users on Facebook are browsing for fun or to catch up with their friends.This make a huge difference when it comes to conversions. When you are selling something online, it is more likely to make a sale if you get a visit from Google than from Facebook. For Digital Marketing Agency Check Vivid Digital  

The Google visitor has a need and is looking for a solution while the Facebook visitor may visit your website because of an ad or because of curiosity.If your SEO is not working then to get traffic to your website, you have to pay for it. This is not necessarily bad if you can manage to run profitable PPC campaigns either on Google or Facebook.The problem is that as soon as you stop paying for ads, your traffic will drop and you are back to square one.With SEO, this is a completely different story. Once you get high rankings in Google and do all the necessary work to maintain your rankings, traffic will flow in 24X7.

Imagine the benefits this can bring to your business. Users will visit your website and you can make sales or get leads while you are sleeping.To avoid any confusion and be completely accurate, the word ‘Free’ is a bit misleading.Before you can reach the point of getting high rankings for the keywords you want, you will have to do a lot of work and this comes at a cost.But, that does not change the fact that once you reach this stage, everything else becomes easier and the costs gradually go down.

SEO allows you to grow your business

There are no guarantees when it comes to SEO. Google is constantly making changes to their ranking algorithm and every time they do this some websites may gain or lose rankings.But, if you don’t break any rules and work consistently on your SEO and have a clean history, you can have some sort of prediction as to the expected traffic levels.This means that you can plan and execute the growth of your business.

For example, if you are selling services online and you know that for the past year you got 10 leads per month on average (from organic traffic), you can assume that this number will be similar next year and get new personnel to handle the extra workload etc. SEO Companies in Hyderabad visit here

Top positions get the majority of search traffic

Let’s take a look at how the Google search results page is structured when you search for a query in Google. A typical page has the following components.

1 Google Ads (Paid Traffic)

2 Top results (Organic Traffic -> This is where SEO comes into play)

3 People also ask section or Local SEO results (Google Map) or Videos

4 More Organic results

5 Related searches

The traffic is allocated as follows:

What does this mean? It’s simple. If you want to get traffic from Google and take advantage of the benefits of SEO, you need to rank not only on the first page of the results but on one of the top 5 positions.

Pages on the first page of Google get 73% of the clicks and pages in the top five positions get 67% of the clicks.

Other benefits of SEO:

Besides the above advantages, there are numerous other benefits from practicing SEO.

. Brand awareness – Websites in the top results are seen by thousands of users every time they search for a relevant query and this improves brand awareness.

. Brand trust – Users trust Google’s results and the websites that appear on the top.

. Increase in social shares – High ranking websites get more shares and mentions in social media networks.

. More backlinks – Other webmasters are more likely to reference (link) websites that appear in the first pages of Google.