For 2019 Here Are Some Top Small Business Trends

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With 2018, we saw many small business trends appear and small business owners everywhere watched them closely. Some of these trends grew into successful business ideas, while others didn’t. For 2019 we see a new batch of small business trends, many of which could mean success for your small business.

If you own a small business and you want it to grow in 2019, our list of the Top Small Business Trends will provide the insight you need. For more details For Affordable SEO services in UK visit Vivid SEO.

Here are the top small business trends you should be aware of for 2019.

Millennials

With its oldest members now entering their early 30s, the millennial generation is reinventing the way businesses manage the workplace and its employees. Millennials also easily adopt new technologies as they’re announced, therefore erasing the adjustment phase every previous generation of offices has endured after a computer or equipment update.

For entrepreneurs from the millennial generation, the ability to rapidly spread information is key to successful marketing.

Web presence

The availability of Internet-based technology gives small businesses more control over brand development, marketing and customer engagement. Internet tools provide affordable and attainable solutions for small businesses in every industry.

Reviews and testimonials, a business’s website and other public information play important roles not only in a customer’s decision to buy a product but also in whether they share that product with others online. Check for SEO Services in Industrynewswire

Ecommerce

Online storefronts, which allow for the movement of electronic commerce, draw Internet users to the Web in masses. Online retail spending is on the rise in the U.K., and shipping fees are driving factors in customers’ decision processes.

When presented with offers for free shipping, 58 percent of consumers say they are willing to add items to their virtual shopping carts to meet the free-shipping threshold. Simply offering a perk for shopping at your online store can mean more money in your pocket.

Business Intelligence

Business intelligence (BI) software gathers fragmented data sets and translates it into information you can use to improve your business. BI has historically been used by large enterprises to curate, store and visualize what’s known as big data.

The growth of Internet technology and big-data solutions make it possible for small businesses to take advantage of BI solutions. From knowing what your customers are shopping for, to understanding their spending habits, business intelligence software can help you grow your business quickly and easily without the hassle of doing all of the research yourself.

How To Improve Your Sales Through Social Media

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In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages.

Businesses that integrate social media in their daily operations will need to perform many major adjustments, but they will be able to maintain better customer support. For more details on Digital Marketing in Hyderabad Visit SEO Company Hyderabad..

For businesses that have been selling their products through online channels for years, they are already migrating from email and website to social media. Selling through social media is generally simple and it’s a tactical way of approaching your audience.

Here are some simple things you should do to improve your sales through social media:

Define your brand:

Before starting with social media marketing, you should clearly define your brand. You need to be quite clear on how people should see your brand.

If your brand is successful, people will associate it with high quality products. The brand will determine how the audience will perceive your products and services.

Create a perfect social media profile:

If you want to be successful in social media marketing, it is important to have a respectable social media profile. It is also essential that your profiles in Facebook, Twitter, Instagram, LinkedIn, YouTube and other platforms are consistent and identical.

Inconsistent profiles will cause confusion and this condition will only hurt your brand. For website development services in Hyderabad visit Vivid Design Consultants.

Define your target audience:

With social media, it’s much easier to search and define your target audience. You will know what they like and what they do. With Facebook, it is easy to categorize your audience by their geographical locations and preferences. This will enable you to improve engagement.

If you know your target audience, you will know how to sell them products. If early buyers are satisfied with your products, they will share their experience with friends and family.

Choose the best platform:

You need to define social network platforms that are often used by your target audience. You should know where your target audience often gather to share information and discuss problems related to your industry.

Once you identify these platforms, you need to focus on them. It should be easier to convert them into your long-term consumers. At this stage, you can perform real actions to grow your sales, because you can directly interact with people who are the most likely to buy your products and use your services. Check for SEO Services in Cidoc2015

If you want to grow your business and succeed using effective social media channels, contact Vivid Digital, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today! If you enjoyed this article, please feel free to share it on your favorite social media sites.

How To Deal When A Customer Complains Online

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So you received your first customer complaint online. Maybe they didn’t like your product, or maybe your service wasn’t what they had expected. Either way, they decided to voice their opinion online for others to see. What you do next is important to the success of your business.

The success of any online business depends on the satisfaction of their customers. Some online businesses have hundreds of positive reviews from their happy customers. For Digital Marketing Company Check Vivid Digital 

Take Vivid Digital for instance. If you look at the hundreds of Vivid Digital positive reviews, you will see that our customers are satisfied with the quality of our work.

But not every business can satisfy every customer all of the time. Sometimes you get a customer complaint and knowing how to handle it is important.

Although some consumer complaints may seem unjustifiable, it is important to put ourselves in their shoes. This will allow us to understand their complaints better, because we can also understand their perceptions. Angry customers can be unpleasant, even if we don’t meet them in person.

Here are some things that you should do when dealing with customer complaints through online channels:

1. Apologize and don’t be defensive:

When dealing with angry customers, it is easy to get defensive. Customers can be confused and they exaggerate things. However, when you get defensive, things won’t get better.For SEO Services check cidoc2015

If we apologize, customers won’t feel that they have been wronged. Avoid being defensive, even if it is clear that it’s not the fault of your product or company.

2. Educate customers:

Instead of being defensive, you need to be informative. Provide useful information about your product to help customers solve their problems.

Once customers are properly informed, it will be easier to follow through. Maintain communication with customers to know about their current progress.

3. Contain the issue:

After the problem is properly identified and customers are well informed, it will be much easier to contain the problem. Isolate the problem and if it’s complicated, break it down to manageable chunks.

Most of the time, the problem can be easily resolved. If customers understand the problem and they are well informed, they will agree to work together to solve it. For more info visit SEO Agency

4. Give compensation:

If it’s proven that the problem is caused by product defects or employee mishaps, compensation is a perfect way to regain the trust of your customers.

Compensation is a gesture of goodwill and customers should see that you are being sincere.

5. Properly remove troublesome complainers:

Eventually, you will encounter a few customers who will continue to complain, regardless of what you do. Focusing on them will divert your resources from other customers.

In this case, you need to politely thank them for their past purchases and allow them to choose the products of your competitors.

For more information on how to satisfy your customers, contact Vivid Digital, marketing agency Chester business owners depend on for helpful advice, effective social media marketing services and more.

How Social Media Marketing Is A Must For Your Buisness!

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In the past few years, the popularity of social media has soared at an almost unbelievable rate. Who would have thought 10 years ago that social media would be such an integral part of our lives today?

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe – simply astonishing.

If you, as a business, have a social media profile online it opens you up to those many billions of potential customers or clients. How could you say no to that?

As a digital marketing agency in Marlow, Social Buzzing are the perfect people for you to get in touch with if you need help with getting the most out of social media marketing. For Affordable SEO Packages in UK check Vivid SEO.

For now, however, we have listed some reasons why social media is a must for YOUR business:

A Cost Effective Way Of Advertising

When it comes to advertising your products and services, in this day and age, doing it through social media is probably the best and cheapest way to do this. If you sign up to a social networking site such as Facebook, Twitter, Instagram etc it is completely free.

You can also use a small budget for paid social media advertising which is also very effective and not a large expense on your business budget. It is amazing to see the high conversion results just from some money and time.

Social media can also be an effective way of advertising without you doing anything at all! When people love a product or service, it is common for them to talk about it on their personal profile – so ensure you have social media accounts so people can tag you!

Need To Improve Brand Awareness?

Increase your businesses visibility in the easiest and most stress free way just by setting up a social media account and spending time on it. For SEO Services check emikolo

By creating top quality content, engaging with influencers and offering your followers small treats and incentives such as competitions your social media pages will grow.

As your social pages grow and grow, so will your brand awareness. Use your social media to communicate the way you wish your brand to look, free of charge!

Better Customer Satisfaction

Social media is an amazing way of communicating to large amount of people at the same time or simply communicating with individuals. As a result, consumers can get in touch with you easily and quickly about any concerns or questions they may have.

This, in turn, helps customer satisfaction rates soar as customers are always happier when they feel as though businesses are approachable and friendly.

Making Your Business Go Global

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Of course, every business owner wants their business to be as successful as possible. We build our businesses up from the ground and put everything into them, therefore going global is something that may seem very attractive to a business owner.

As of June 2018, 55.1% of the world’s population has internet access, which is a pretty large statistic and one that should not and can not be ignored. Read on to get the best advice around for if you wish to ensure your business goes global via the internet. Check For Digital Marketing Agency in Vivid Digital  

Focus On The Local First

The first thing your business needs to build up credibility is to do well and build up a reputation in your local area. This is the most logical approach and therefore should be your first port of call.

Particularly, for European businesses that are in a market made up of a range of different localised markets. You do not want to over exacerbate yourself until you are secure in the fact that your business is doing well at a local level.

Put Planning Into It

You can not go global over night and expect it to be an instant success. You need to do market research, planning and put a lot of thought into what steps you want to take and when. The internet is a great place to conduct market research, from a small to a large scale. For SEO Services check byteintobigdata

If you want to find out which products of yours will do better in certain locations, simply set up a poll on your social media and utilize paid advertisement to ensure it reaches the areas you want to focus on. With your findings, go global in a successful way.

Think About Specific Markets

You can not over take the entire business world all at once. Therefore, try to target specific markets one at a time.

You can easily achieve this via your social media, as Facebook, Instagram and Twitter all have a tool which allows you to set up paid advertisements and insert specific demographics.

You can also achieve this by changing the language of your content, which automatically allows people of a range of ethnicities read and review your content.

We hope you get you enjoyed this blog today. Do not hesitate to view the other blogs available on our website.

HOW TO USE YOUTUBE FOR YOUR BUSINESS

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We all know just how effective social media is at helping small businesses grow their brands and engage with their customers. But we also know that using multiple platforms is the key to social media marketing success.

One platform that seems to go overlooked is YouTube. YouTube is a very effective social media marketing platform that many of us use on a daily basis, but don’t consider its business potential.

As the largest video sharing site in the industry, YouTube reaches a large audience around the world. Using it effectively can provide incredible results for your business, creating increased profits, sustainable growth and a much larger customer base. For Digital Marketing Agency Check Vivid Digital

Using YouTube More Effectively

Social Buzzing, the leading social media marketing firm Chelsea, understands the power of social media marketing and the benefits of using YouTube to help grow their clients’ businesses. If you want to use YouTube more effectively for your small business, keep reading for some tips from the UK’s top digital marketing firm:

5 Tips For Using YouTube For Your Business

Research Your Keywords-

Keyword research is an important aspect of using YouTube effectively. Just as a user would type in a keyword in the search bar of Google, they do the same on YouTube. Choosing high ranking keywords is important to your YouTube marketing success.

Know Your Competition-

knowing what your competition is doing and what is, and isn’t working for them will help you create an effective YouTube marketing strategy for your own business. For more info visit Affordable SEO packages in UK

Direct potential customers to your website-

YouTube lets you add links to the description of your video as well as embedding links within the video itself. This makes it easier for potential customers to visit your site and see what you have to offer.

Entertain your viewers-

While marketing your business is your main goal, with YouTube, entertaining them first is a much more effective method of marketing your products or services.

Create engaging content-

Your viewers want high quality, engaging content that will provide value. Whether you are explaining how to use a product, or why they need your services, your content should be engaging. For SEO Services check getreadyoregon

Contact Social Buzzing

Marketing your business using YouTube will give you another way to grow your company using social media. To learn more about using YouTube to reach more customers and grow your business, contact Social Buzzing today!

How Can I Supercharged My Instagram Market Strategy

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Are you like me, and somewhat intimidated by Instagram as a marketing tool? If so, read on, to find out how to get Insta likes instead of an insta-headache. I am not new to social media, I’ve been surfing the Web since dial-up was a thing. This didn’t make using the new platforms less overwhelming at first. Like anything else, practice makes perfect, and I was using the app daily, so why wasn’t my Instagram following growing faster?

I would post, gain a like or new followers for a bit, then it would seem to stagnate. My numbers just weren’t rising quickly, despite my regular posts. What could I do besides spam my friends and family with more and more posts per day?

There had to be something I was missing. I was discouraged and desperately turned to my search engine for answers. “How do I get more likes on Instagram?” I beseeched Google. I was answered with pages upon pages of websites offering to sell me more followers. For more info visit Digital Marketing Agency in Hyderabad

Surely no one would believe I suddenly scored a following of thousands overnight, and I didn’t want to seem fake or dishonest. Luckily, there are lots of companies that offer to boost your profile with bought followers that weren’t actual bots.

What I came to realize as I pored over reviews, reports, and various websites that sell likes is that you aren’t buying followers, you are buying exposure. For every bought like or follow, you generate organic followers when you use the service practically.

For less than it costs to order a pizza delivery, you can easily drive traffic to your Instagram by purchasing a basic like and follow package.

Simply choose the number of new followers you think best suits your purposes. I don’t have many followers, so I started with the smallest end of the packaging scale. I felt this gave me enough new followers to generate interest without going overboard.

Next, I chose hashtags and auto-responses that fit my Instagram profile. By keeping my hashtags tailored to my target audience, I stood a better chance of avoiding spammers and bots. I also made sure to follow the new followers, ensuring my following stayed organic.For more information on SEO Services check icadl2013.org.in

Fake people and accounts don’t interact like real humans do, so it wasn’t hard to ward out any suspected bots. By following my new followers, I immediately generated traffic that didn’t drop off after the initial boost.

Finding this safe, affordable, and easy hack to create interest in my Instagram profile was fortunate, and the investment was definitely more than worth it. I recommend it to anyone who uses social media marketing to increase traffic on their own pages.

The only thing you have to lose is disappointingly low follower counts, and everything to gain. I’m glad I took the time to research my options, learn how to effectively utilize this service, and personalize my hashtags because now my Instagram gets new likes and followers daily.

Top Social Media Marketing Services

SEO Agency in Hyderabad

Outspoken Media’s social media marketing services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers.

Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.

Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.

Outspoken Media’s social media services include:

1. Social media marketing strategy:

Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.

2. Implementation guidelines:

Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

3. Software recommendations:

If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting. We can help narrow your choices based on budget, resources and environments. Check For Digital Marketing Company in Vivid Digital

4. Social media audit:

This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.

5. Competitive analysis:

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

6. Social profile creation:

We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

7. Badge creation and strategy:

Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

8. Widget strategy development:

We examine your website and analyze whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can beat them. For Digital Marketing, check vci-india.in

9. Blog design, setup and/or optimization:

A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

10. Blog strategy development:

We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.

11. Community building strategy development:

We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

12. Community monitoring:

Don’t have a team in-house to allocate community building to? We can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

How To Use Social Media Effectively For Your Non-Profit

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No matter what your non-profit specializes in, fundraising is an integral part of the operation and social media can be used very effectively in fundraising. To reap the highest rewards, you must follow a few simple rules.

Set your Objectives

If you want to gain a competitive edge, you must increase your total level of social, mobile, and public relations engagement and pay close attention to the response from your target audience. You want to increase your non-profit’s brand awareness, engage your existing brand followers, and convert followers into contributors through multi-faceted marketing and public relations campaigns with your primary objectives in mind.

Your first objective may be to increase website traffic by attracting the right visitors. This means you have to get to know that user persona and script messages and information designed to pique their curiosity prompting them to go to your website to learn more about your mission or program. Check for SEO Agency in Hyderabad

Your next objective may be to Increase your conversion rate by turning visitors into contributors. To accomplish this you will want to message directly to the heart, not the mind. You will identify with the priorities of the target audience and give them an opportunity to get involved and make a difference.

Your third objective may be to Increase average donation size by turning one-time contributors into repeat contributors and increasing donation size. This will require regular engagement through drip campaigns, active calls to action, and learning more about your contacts.

Learn the Landscape

According to Bloomberg Business Week Article on February 20, 2014, the wealthier are getting wealthier but they are not sharing it. The report says. “Giving is up since the financial crisis. But while the stock market has made a complete recovery, top-50 philanthropy has clearly not. And this kind of giving has not nearly kept pace with the rise in American billionaires’ wealth over the past decade.”

This highlights the stiffer competition in the marketplace for organizations looking to grow through private donations. This climate makes your job harder and highlights the need for consistent messaging across all of your digital platforms to rise above the noise in the marketplace. For Digital marketing visit getreadyoregon.org

Get the Right Tools

Having a hammer when you need a screwdriver is no fun. No matter how hard you try, you can not get the hammer to fit into the straight slot on the screw. The same is true with social media tools. Once you have figured out who you want to connect with you will need to select a toolset. You may choose a blog with integrated social networking like WordPress or you may choose a collaboration platform that informs and educates like Wikis.

There are as many options and possible combinations as you have imagination. If you want a comprehensive toolset that does everything from track a visitor on the website to send campaign emails then you may want to consider a HubSpot type tool that handles every aspect of donor cultivation. Other options include Hootsuite, Rignite, Constant Contact suite of tools, and MainStreetHub.

How To Learn Digital Marketing

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The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’

There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:

Self-learning

      Or

Learning from Digital Marketing experts

Learn Digital Marketing: Self Study

If you decide to learn digital marketing by yourself, here’s how you can proceed:

1. Digital Marketing Blogs

Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are:

A. The Moz Blog

B. Neil Patel Blog

C. Search Engine Journal

D. Kissmetrics

2. Videos

After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful. For more info visit SEO Agency in Hyderabad

Digital Marketing videos will not only give valuable insights but what and why too.

3. Podcasts on Digital Marketing

If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.

4. Digital Marketing Slideshows & Infographics

Find it easy to learn via visual presentations? Digital marketing slides and infographics is another great way to learn about digital markting and also the what, why, and how aspect of it.

5. Digital Marketing Books

Books are the best way to learn digital marketing. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful.

Some of the top digital marketing books are:

A. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick

B. The Power of Visual Storytelling by Ekaterina Walter

C. Global Content Marketing by Pam Didner

D. You’re My Favorite Client by Mike Monteiro

6. Free Digital Marketing Courses

There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career:

Google Online Marketing Challenge

With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.

This free online digital marketing course will help you with real-world experience element.

WordStream’s PPC University

Created by WordStream, it is a free online learning resource to help beginners build your digital marketing skills and PPC abilities. One good thing is that this digital marketing course is mobile-friendly so you can learn whenever you have time. Check for  SEO Services in Hyderabad visit kokoliko.net 

Social Media Quickstarter Digital Marketing Course

Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate email with social media marketing. It provides a step by step lessons where beginners can study digital marketing tactics for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn, online listings, review, and blogging sites.

Moz’s SEO Training Course

This is one of the best courses for those who need a very basic introduction to the world of search engine optimization.

This course does a fine job in explaining different components of SEO for beginners have no practical knowledge.