How To Use Facebook Live To Boost Your Business

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If you’ve been following social media news, you’ve probably already heard about Facebook Live and know that it’s now available to all Facebook users. You might even have seen a couple of popular personalities who’ve used the new feature to share the latest news with their fans or just engage them in a conversation.

But the question is this: is Facebook Live useful to you as an entrepreneur, or is it just a waste of time?

How can it help you improve your business?

The answer: Yes, Facebook Live can be a great tool for your business, as long as you know how to maximize its potential. When used properly, it can help you reach a large number of people, boost brand awareness, and increase customer loyalty. Not sure exactly how to utilize this new feature? For SEO Agency Check Vivid Digital

Here are some tips that can help you:

HOST DIGITAL Q&AS WITH YOUR CUSTOMERS

Reddit’s AMAs have become popular because they give people the chance to interact with popular figures in a simple and unhindered way. While you can’t exactly recreate AMAs to scale (particularly if your business is still starting out), you can still capture its essence by using Facebook Live to have question-and-answer sessions with your customers.

By taking this step, you’ll give people the chance to raise concerns, give suggestions, and air their complaints while showing them that there’s a real human being behind your business and ultimately gaining their trust.

GIVE PEOPLE A SNEAK PEEK

People love knowing what goes on behind the scenes, so use this fact to your advantage by giving customers exactly what they want. Are you selling luxury handmade soaps? Use Facebook Live to show how you and your staff mix the finest ingredients together and create your elegantly scented products. For more details visit Social Media Marketing Agency in London.

Running a small restaurant? Host a Facebok Live session wherein you’ll show your chef in action as he whips up delicious dishes. Letting customers peek behind the curtains, so to speak, piques their interest and makes them want to know more about your business.

SHARE YOUR KNOWLEDGE

This can actually go two ways. First, you can use Facebook Live to create tutorials about your products. If you sell a range of blenders, for example, host Live sessions on creating shakes, smoothies, and other treats using your appliances. Doing this will let people see how useful your products are and inspire them to go out, buy a blender from you, and start whipping up their own desserts.

Second, you can use Facebook Live to talk about topics and news that are relevant to your business. If you provide search engine optimization services, for instance, you can talk about the latest news in the SEO industry and/or discuss about the merits of various SEO techniques.

By taking these steps, you’ll give value to those who watch your broadcast while establishing yourself as a thought leader in your niche. to know more info on SEO Services visit Cidoc2015

Facebook Live can bring about many benefits to entrepreneurs. The key here is to know how to use it wisely so it can help you promote your products and services and give your business a boost.

Facebook Is Cracking Down On Clickbait Again

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For those of you who don’t keep track, Facebook has recently updated its algorithm and this latest update was expected. The social platform has taught its newest algorithm to recognize clickbait titles.

You know, the article titles that trick you into reading an article only to quickly realize that the article has nothing to do with the title. Many marketers have relied on this tactic as it usually works and its success rate is proven by all of us. For Digital Marketing Company in Hyderabad visit Vivid Digital.

While many users have voiced their complaint about clickbait being used on the social media platform, it has taken Facebook quite some time to respond. By evaluating signals including time spent on a given page, Facebook has put their focus on clickbait users and taught their new algorithm to search for clickbait articles.

However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly written headlines that help them decide how they want to spend their time and not waste time on what they click,” Facebook team informs.

Since clickbait articles follow pretty much the same title formula, Facebook’s algorithm will determine a perceived level of tackiness by considering two elements:

(1) if the headline withholds information required to understand what the content of the article is; and

(2) if the headline exaggerates the article to create misleading expectations for the reader.”

What does this mean for users who post clickbait content as a means of marketing or advertising their business or pages? For web design services in Hyderabad visit Vivid Design Consultancy.

The algorithm will also learn pages and domains that publish high volumes of clickbait content and those will face some sort of punishment. Once the affected pages stop posting clickbait content, the algorithm will eventually rank their posts higher in News Feeds.

This change in Facebook’s algorithm just goes to show how important quality content has become. It’s not enough to post “something” and hope “someone” will read. Content marketing is important to small businesses on the social media platform and supplying consistent, quality content is the key to success.

Any time Facebook updates its algorithm, they receive some complaint from its users. Not this time. It is clear that this algorithm is a good one and that it will make Facebook News Feed a better place.

Not only will it improve user experience, it will also allow smaller companies with truly amazing content to shine even more. For more information on SEO Services check Cidoc2015

There is a much larger implication of this update that is this clickbait-combating strategy is sending publishers a clear and definite message: the standards are being raised. This means content writers have to step up their game or they will be left behind.

Are Infographics Still Effective?

Digital Marketing Agency Hyderabad

Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. For more details Visit SEO Company London.

One such tool is the infographic. We are often asked if infographics are still effective and if businesses can benefit from them.

Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers. For SEO Services Check Vivid Digital.

The list below has some important stats that show the effectiveness of infographics for your business or website:

A. Infographics are “liked” and shared on social media 3X more than any other type of content.

B. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

C. People following directions with text and illustrations do 323% better than people following directions without illustrations.

D. High quality infographics are 30 times more likely to be read than text articles.

E. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

F. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

G. 90% of information transmitted to your brain is informational.

H. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

I. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

7 Quick Marketing Fixes For Small Businesses & Start Ups

SEO HYDERABAD

There are many low-cost marketing ideas that you can implement right now that are very effective, especially for small businesses with a limited marketing budget.

For these business owners, achieving real marketing results they can both see and feel can be quite daunting. Fortunately, with the following tips, there are many things that you can achieve even with a small budget and little resources.

Here are Seven quick Marketing Fixes for Small Businesses & start ups

1. Transform your brand into something clearer.

Some business owners want to be creative with their business name, logo and tagline. Unfortunately, this makes it harder for consumers to know about the real meaning. Your brand must be memorable, short and simple. For Digital Marketing Company Check Vivid Digital

2. Show that you are knowledgeable.

When a business is very well known for its expertise and knowledge, it will become an authority in the industry. Social media is the best way to show off your knowledge and become a respected member in the industry. It is even better if you can tell customers how you can solve their problems with your products and services.

3. Focus on word of mouth.

Word of mouth is still a highly effective marketing tool and it is entirely free. You can achieve this when customers are completely satisfied and happy with your products or service. Loyal and satisfied customers are convincing salespeople for your business.

4. Respond to the competition.

It should be easy to see how competitors in the area are operating. You may compare their price and level of service with yours. As long as you can provide a better value, you are still competitive. For more details Visit SEO Agency London

5. Offer discounts.

Think of discounts as tools to get your business noticed and they may jumpstart slow sales. Expiry dates often generate a sense of urgency among sellers and a good way to get these items out of the system is by offering discounts.

You may mail discounts to previous clients, so they will agree to become your repeat buyers once again.

6. Create reward or loyalty schemes.

Each time customers buy products, you can issue cards entitling them discounts or free products for the next purchase. For more details on SEO Services visit Cidoc2015

7. Know your customers better.

If you know your customers better, you can deliver better products and services, based on their current preferences. Consumers may have changing requirements, depending on the latest trends.

A good way to do this is by doing a survey. Offer them monthly prizes for participating in these surveys. After a few months, you will have a good idea about what your customers currently want.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

What Are The Impact Of Social Media On Consumer Behaviour

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Now, we are going to take a look at what you can do to ensure your business is successful through the use of proper social media management techniques.

Many companies join thе social media bandwagon, spread thеmѕеlvеѕ tоо thin bу creating thеіr profiles оn numerous social media platforms and then fail to respond to their customers’ needs and requests. For SEO Company in Hyderabad visit Vivid Digital.

Thеrе аrе many things thаt а business ѕhоuld take into consideration bеfоrе putting іtѕеlf uр оn social media. Lеt uѕ take а look аt ѕоmе оf thеѕе.

KNOW YOUR TARGET AUDIENCE

It is essential fоr companies tо get аn insight into thе demographics оf a social media platform rеgаrdіng thе income-group, age-group, class, ethnicity and many other deciding factors that represent their customer base.

Whеn уоu have thіѕ information, уоu саn decide whеthеr putting уоurѕеlf uр оn thаt platform wоuld bе in your best interest or not.

SERVE, DON’T SELL

Whеn уоu put уоur business оn а social media site, thе focus ѕhоuld bе оn engaging а consumer іn аn open conversation. Sоmе оf thе most popular websites, ѕuсh аѕ Facebook and Twitter, enable уоu tо create а business profile, wіth аn option thаt users саn become fans. For web design services in Hyderabad visit Vivid Design Consultants.

It іѕ important thаt уоu uѕе social media іn ѕuсh а way thаt helps уоu іn building your brand. Whеn уоu build а strong foundation fоr уоur business аnd people аrе аblе tо connect wіth уоu socially, the sales will usually come on their own.

PAY ATTENTION TO CONSUMERS’ OPINION

Be sure to keep аn eye оn whаt іѕ being said аbоut уоur company; thе conversation bеtwееn consumers саn give уоu ѕоmе information оn whаt thеу expect frоm thе brand and how they feel about your company overall.

Consumer opinion will allow you to see how thеу perceive уоu аѕ а company аnd whаt improvements саn bе made tо strengthen уоur brand and engage better with your customers.

A strong social media presence саn rеаllу make а difference tо уоur business аnd, considering thе fact thаt thousands оf people аrе joining social networking sites every day, іt іѕ of the utmost importance thаt corporations uѕе thіѕ medium effectively. For SEO Services visit Udarunachal

Working with a strong social media management company is the first step in ensuring the future success of your business and your brand.

How Social Media Networks Create Change Every Day

Vivid Digital

It has been about a decade since social media networks really took hold of the internet and became the mainstream way for people to communicate online with friends and family all over the world. Originally, this is what social media was all about, but as commercial interests starting showing up and businesses began realizing the power social media held, networks grew and everyone wanted a piece of the action. For web development company in Hyderabad visit Vivid Design Consultants.

The days of the customer service phone call were over and customers knew they could contact their favorite businesses directly through social media on a wide range of digital devices. It was easier and it made more sense. Business could then target their advertising campaigns with more precision through social media networks such as Facebook, MySpace and many more.

As social media grew even more popular with businesses, many internet giants started their own social media networks and with the technological advancements that were being made online, social media networks could develop improvised systems and tools making user experience even better.

Social media sites could be developed using unique themes, definitive purposes and other aspects that would make them stand out. Sharing pictures, improvised messenger and chatting, professional networking, sharing music files and several other purposes have led way to variety of sites. For Digital Marketing Agency in Hyderabad visit Vivid Digital 

As far as internet marketing is concerned, Twitter was the first site to really develop it. With all of the celebrities tweeting every minute of their lives, Twitter has a lot of star power. Some sites, such as Instagram and Pinterest, excel as effective photo sharing platforms and offer strong marketing options that businesses can’t deny.

Just sharing an info-graphic on any of these picture sharing site means a lot of promotion for a small business. Another site similar to Instagram in the way they upload and share photos, is Vine. Vine has taken off due to its simplistic approach to use and a very user friendly mobile platform.

There are many content sharing websites that are available to users today. These include Bubblews, a relatively new social media network has gone to the extent of sharing its revenues with users, and Ask.fm which has replaced Yahoo! Answers.

With Google + still new too many internet users, the latest reports suggest that Google + has the ability to offer more factors that influence page rank and organic traffic. For more info on SEO Services visit Udarunachal

Whatever the future of social media will be, we’re creating a change every day and night we’re on social media.

For 2019 Here Are Some Top Small Business Trends

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With 2018, we saw many small business trends appear and small business owners everywhere watched them closely. Some of these trends grew into successful business ideas, while others didn’t. For 2019 we see a new batch of small business trends, many of which could mean success for your small business.

If you own a small business and you want it to grow in 2019, our list of the Top Small Business Trends will provide the insight you need. For more details For Affordable SEO services in UK visit Vivid SEO.

Here are the top small business trends you should be aware of for 2019.

Millennials

With its oldest members now entering their early 30s, the millennial generation is reinventing the way businesses manage the workplace and its employees. Millennials also easily adopt new technologies as they’re announced, therefore erasing the adjustment phase every previous generation of offices has endured after a computer or equipment update.

For entrepreneurs from the millennial generation, the ability to rapidly spread information is key to successful marketing.

Web presence

The availability of Internet-based technology gives small businesses more control over brand development, marketing and customer engagement. Internet tools provide affordable and attainable solutions for small businesses in every industry.

Reviews and testimonials, a business’s website and other public information play important roles not only in a customer’s decision to buy a product but also in whether they share that product with others online. Check for SEO Services in Industrynewswire

Ecommerce

Online storefronts, which allow for the movement of electronic commerce, draw Internet users to the Web in masses. Online retail spending is on the rise in the U.K., and shipping fees are driving factors in customers’ decision processes.

When presented with offers for free shipping, 58 percent of consumers say they are willing to add items to their virtual shopping carts to meet the free-shipping threshold. Simply offering a perk for shopping at your online store can mean more money in your pocket.

Business Intelligence

Business intelligence (BI) software gathers fragmented data sets and translates it into information you can use to improve your business. BI has historically been used by large enterprises to curate, store and visualize what’s known as big data.

The growth of Internet technology and big-data solutions make it possible for small businesses to take advantage of BI solutions. From knowing what your customers are shopping for, to understanding their spending habits, business intelligence software can help you grow your business quickly and easily without the hassle of doing all of the research yourself.

How To Improve Your Sales Through Social Media

SEO Hyderabad

In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages.

Businesses that integrate social media in their daily operations will need to perform many major adjustments, but they will be able to maintain better customer support. For more details on Digital Marketing in Hyderabad Visit SEO Company Hyderabad..

For businesses that have been selling their products through online channels for years, they are already migrating from email and website to social media. Selling through social media is generally simple and it’s a tactical way of approaching your audience.

Here are some simple things you should do to improve your sales through social media:

Define your brand:

Before starting with social media marketing, you should clearly define your brand. You need to be quite clear on how people should see your brand.

If your brand is successful, people will associate it with high quality products. The brand will determine how the audience will perceive your products and services.

Create a perfect social media profile:

If you want to be successful in social media marketing, it is important to have a respectable social media profile. It is also essential that your profiles in Facebook, Twitter, Instagram, LinkedIn, YouTube and other platforms are consistent and identical.

Inconsistent profiles will cause confusion and this condition will only hurt your brand. For website development services in Hyderabad visit Vivid Design Consultants.

Define your target audience:

With social media, it’s much easier to search and define your target audience. You will know what they like and what they do. With Facebook, it is easy to categorize your audience by their geographical locations and preferences. This will enable you to improve engagement.

If you know your target audience, you will know how to sell them products. If early buyers are satisfied with your products, they will share their experience with friends and family.

Choose the best platform:

You need to define social network platforms that are often used by your target audience. You should know where your target audience often gather to share information and discuss problems related to your industry.

Once you identify these platforms, you need to focus on them. It should be easier to convert them into your long-term consumers. At this stage, you can perform real actions to grow your sales, because you can directly interact with people who are the most likely to buy your products and use your services. Check for SEO Services in Cidoc2015

If you want to grow your business and succeed using effective social media channels, contact Vivid Digital, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today! If you enjoyed this article, please feel free to share it on your favorite social media sites.

How To Deal When A Customer Complains Online

SEO HYDERABAD

So you received your first customer complaint online. Maybe they didn’t like your product, or maybe your service wasn’t what they had expected. Either way, they decided to voice their opinion online for others to see. What you do next is important to the success of your business.

The success of any online business depends on the satisfaction of their customers. Some online businesses have hundreds of positive reviews from their happy customers. For Digital Marketing Company Check Vivid Digital 

Take Vivid Digital for instance. If you look at the hundreds of Vivid Digital positive reviews, you will see that our customers are satisfied with the quality of our work.

But not every business can satisfy every customer all of the time. Sometimes you get a customer complaint and knowing how to handle it is important.

Although some consumer complaints may seem unjustifiable, it is important to put ourselves in their shoes. This will allow us to understand their complaints better, because we can also understand their perceptions. Angry customers can be unpleasant, even if we don’t meet them in person.

Here are some things that you should do when dealing with customer complaints through online channels:

1. Apologize and don’t be defensive:

When dealing with angry customers, it is easy to get defensive. Customers can be confused and they exaggerate things. However, when you get defensive, things won’t get better.For SEO Services check cidoc2015

If we apologize, customers won’t feel that they have been wronged. Avoid being defensive, even if it is clear that it’s not the fault of your product or company.

2. Educate customers:

Instead of being defensive, you need to be informative. Provide useful information about your product to help customers solve their problems.

Once customers are properly informed, it will be easier to follow through. Maintain communication with customers to know about their current progress.

3. Contain the issue:

After the problem is properly identified and customers are well informed, it will be much easier to contain the problem. Isolate the problem and if it’s complicated, break it down to manageable chunks.

Most of the time, the problem can be easily resolved. If customers understand the problem and they are well informed, they will agree to work together to solve it. For more info visit SEO Agency

4. Give compensation:

If it’s proven that the problem is caused by product defects or employee mishaps, compensation is a perfect way to regain the trust of your customers.

Compensation is a gesture of goodwill and customers should see that you are being sincere.

5. Properly remove troublesome complainers:

Eventually, you will encounter a few customers who will continue to complain, regardless of what you do. Focusing on them will divert your resources from other customers.

In this case, you need to politely thank them for their past purchases and allow them to choose the products of your competitors.

For more information on how to satisfy your customers, contact Vivid Digital, marketing agency Chester business owners depend on for helpful advice, effective social media marketing services and more.

How Social Media Marketing Is A Must For Your Buisness!

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In the past few years, the popularity of social media has soared at an almost unbelievable rate. Who would have thought 10 years ago that social media would be such an integral part of our lives today?

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe – simply astonishing.

If you, as a business, have a social media profile online it opens you up to those many billions of potential customers or clients. How could you say no to that?

As a digital marketing agency in Marlow, Social Buzzing are the perfect people for you to get in touch with if you need help with getting the most out of social media marketing. For Affordable SEO Packages in UK check Vivid SEO.

For now, however, we have listed some reasons why social media is a must for YOUR business:

A Cost Effective Way Of Advertising

When it comes to advertising your products and services, in this day and age, doing it through social media is probably the best and cheapest way to do this. If you sign up to a social networking site such as Facebook, Twitter, Instagram etc it is completely free.

You can also use a small budget for paid social media advertising which is also very effective and not a large expense on your business budget. It is amazing to see the high conversion results just from some money and time.

Social media can also be an effective way of advertising without you doing anything at all! When people love a product or service, it is common for them to talk about it on their personal profile – so ensure you have social media accounts so people can tag you!

Need To Improve Brand Awareness?

Increase your businesses visibility in the easiest and most stress free way just by setting up a social media account and spending time on it. For SEO Services check emikolo

By creating top quality content, engaging with influencers and offering your followers small treats and incentives such as competitions your social media pages will grow.

As your social pages grow and grow, so will your brand awareness. Use your social media to communicate the way you wish your brand to look, free of charge!

Better Customer Satisfaction

Social media is an amazing way of communicating to large amount of people at the same time or simply communicating with individuals. As a result, consumers can get in touch with you easily and quickly about any concerns or questions they may have.

This, in turn, helps customer satisfaction rates soar as customers are always happier when they feel as though businesses are approachable and friendly.