Top 7 Smart & Easy Facebook Marketing Ideas

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It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.

It’s tricky, but it’s not impossible! Here are 7 smart Facebook marketing ideas to help you stand out in the crowded social sea.

1. Use Eye Contact in Your Images to Direct Attention

People follow directional cues from other people. If everybody in the room looks up, you’re going to look up too. This is human nature.

“Human beings have a natural tendency to follow the gaze of others, and we have been coached since birth to follow arrows directing us to where we should be looking/going,” says Help Scout’s Gregory Ciotti.

Take advantage of this fact to focus viewers’ attention toward the most important part of your Facebook ad. For instance, if you have a strong call-to-action, you could show an image with a person looking at or pointing to that text.

Check out Moz’s Facebook post below – the image shows a clear journey of where to direct your eyes, starting with Rand’s gaze and then following the red arrows. For more info visit SEO Agency in Hyderabad

2. Post Images of Dogs Acting Like Humans or Babies Acting Like Adults

I’m aware that this tip sounds bizarre. But it works! Why? Because who doesn’t love dogs and babies?

Oh, dogs and babies aren’t related to your brand? Who cares? Make them related to your brand by giving them hilarious, brand-related captions. Bark Box happens to be in the pet industry, but they truly excel at this with adorable images of dogs with human-like captions.

When you’re doing Facebook marketing, it’s a good idea not to take yourself too seriously. Inserting some playfulness into your posts will grab busy, distractible people’s attention, and this is the perfect formula to do just that: Baby + headset and suit + adult-like caption, always makes for a good laugh.

3. Target the Leads You Already Have on Facebook

Did you know that you can upload a list of emails right into Facebook and then show your ads to that audience? Through Facebook’s Custom Audiences feature, you can target the leads you’ve captured from your newsletter signup or other lead gen efforts, or perhaps a group of your current customers that you’re trying to upsell.

In addition to focusing on insanely targeted audiences (see tip #1) you should also be crafting ads to the contacts you already have, but in an even more personalized way. For instance, let’s say you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website.” You can upload that list of people and target them with a highly specific ad that refers to that guide and what the next steps are to take their website to the next level.

4. Clone Your Main Revenue-Generating Audience

We’ve discussed a few strategies for creating relevant audiences; once you’ve acquired enough data, you can clone your top-performing Facebook audience. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. You can pretty much clone your best customers. It’s that simple!

5 .Humanize Your Brand with Fun Employee Photos

Facebook is all about people. The original intent of Facebook was to interact with friends, not advertise your business, but it’s easy for marketers to forget this. The problem is, pushing solely product-related messages is only going to take you so far. You need to show the people behind the brand to connect with your audience.

There are a lot of companies that do this well – take Unbounce. They use their Facebook business page to show off employees in a humorous and relatable way.

6. Only Pay to Promote Your Best Content

You’re likely reporting on a bi-weekly, monthly, or quarterly basis to see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics. With all of this knowledge at your fingertips, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure.

It might seem like common sense, but it’s easier then you’d think to let rockstar content fade away and acquire dust in the corner. Stop doing this, and run Facebook ads to give a second life to your content superstar performers. Evergreen content will still resonate with a larger audience if it did well when it was originally published. (This is especially effective for content that isn’t ranking well in organic search.)

7. Use Emojis in Your Facebook Marketing

In May of 2015 vivid digital’s beloved data-scientist Mark Irvine found that ads with emojis get far higher click-through-rates than ads without. Unfortunately, Google quickly caught on and emojis are no longer allowed in AdWords ad text.

According to AdWeek, 92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies, people just like them. Moral of the story, use emojis in your Facebook marketing posts to add personality and emotion to your text.

It’s just that easy. Before you know it Facebook Advertising might become your fastest-growing marketing channel!

Tata Tigor Facelift Review & First Drive

Tata Tigor Overview

The Tata Tigor is a compact sedan offering by Tata Motors in India. It is powered by one petrol engine and one diesel engine. Both engines are mated to a 5 speed manual transmission. The compact sedan is based on the company’s Impact Design Language and the Tigor is underpinned by the Tata Tiago’s platform. Features on the higher variants include a cooled glovebox, ConnectNext infotainment system, projector headlamps, 15 inch Diamond Cut alloy wheels and automatic climate control. However, standard kit which is available in all versions of the Tata Tigor includes LED tail lamps, multi drive modes, electric power steering and dual tone interiors. Safety features offered in the Tata Tigor include dual front airbags, ABS (Anti lock Braking System) with EBD (Electronic Brakeforce Distribution) and CSC (Cornering Stability Control). The Tata Tigor is available in four variants, XE (base), XT, XZ and XZ (O), the last one being the top end trim. View offers on Tata Cars from Tata dealers in Hyderabad at Autozhop

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Tata Tigor Look

But what the key attraction for the Tigor is, is the way the car looks. Named as a ‘Styleback’, the Tigor essentially carries the design of a coupe wherein the roofline of the car seems to merge seamlessly into the boot without having the typical ‘kink’ that is associated with a three-box sedan design. And this helps the car in having a differentiating factor among the other compact sedans in the market. Helping its case are the LED tail lamps and the high-mounted brake light strip which runs across the length of the rear glass panel giving the car an attractive look.

From the front, the Tigor carries a big resemblance to the Tata’s hatchback offering Tiago but, unlike some other offerings in the segment, it is not identical to the hatchback on which the car is based on. The projector headlamps on the Tigor have a smoked finish and the front grille carries more detailing. A key design factor in the Tata Tigor is that the boot lid hinges do not intrude into the loading bay allowing for easier luggage loading into the fairly large 419-litre boot space.

Tata Tigor Comfort

Stepping inside and one will find familiar interior as that of Tiago hatchback. But this time around, the cabin gets black and grey treatment along with faux leather seats finished in titanium grey. The seats are knitted with roof liner. Tata has hit the right chord with another biggest change in the form of 7-inch capacitive touchscreen unit which has placed this car in the line of the contemporaries. The new infotainment is compatible with Android Auto. The system is provided by Harman with 4-speakers and 4-tweeters to groove into the music. The infotainment also supports USB, Bluetooth, Aux-In and iPod connectivity, voice command functionality and image and video playback. The reversing camera also relays feeds on to the same screen. The lower variants continue to come with the 5-inch ConnectNext infotainment system.

The car now comes with digital controls for the automatic climate control system. The air conditioner is excellent in terms of quickly cooling the cabin but is slightly loud even if run at low fan speed. The placement is also a bit odd as between the switches there is a lot of empty space which could have been used for other stuffs. The aircons located at the extreme end of the dashboard gets contrasting exterior colour which does add a sense of richness. The Tiago features cooled glovebox while the instrument cluster is the same as of Tiago housing the two silver-coloured pods featuring speedometer and tachometer. The center of the instrument gives info on distance covered, temperature, average fuel economy and trip meter.

Further, the steering wheel is identical and so is the gear stick. The car comes with 12V socket placed between the front seats and another one on the central console adjacent to USB and Aux-in ports. The door panels have fabric highlights though a little more padding could have been better. The black colour of the door panels and the grey coloured plastics feels a bit dull. In terms of stowage, there are cubby holes to put your wallet, phones or loose coins. One of the major highlights of the interiors is the rear seat. As the wheelbase is lengthier than the hatchback sibling by 50mm, the space inside especially the leg and knee room is ample. The angle of the seatback is more reclined than the Tiago with the overall experience of the seats is comfy as they extend from pillar to pillar. Moreover, they are well-cushioned and with the addition of centre armrest there is increased sense of richness and comfort. Even for the tall person there is more than average knee-room at the back which is really an impressive thing in an under 4 meter car. Headroom is also good while the seat is wide enough to absorb three reasonably sized adults.

Coming to the front seats, they are comfortable as well with the top end model giving height adjustment functionality. However, the placement of the seat is a little upwards and a tall person’s head might be touching the roof. In terms of features, one will find one of the best music systems in the car as the company has collaborated with Harman. The central console also features digital controls for FATC while image and video can also be played on the device till the speed of 5kmph. Another interesting thing in the same centre console is the placement of boot release button. The driver can release the boot by pressing the button located on the center console adjacent to the ECO driving mode switch. Though the release button comes handy, it only works when the ignition is on. And there is no pull release button so from outside you either have to press the light button on the key fob or insert the key to open the boot. The top variant also features reverse camera with rear parking sensors. Other features in the car include electrically adjustable ORVMs, interior lamps with theatre dimming and collapsible grab handles.

Tata Tigor Gearbox

Powering the Tata Tigor are two engine options, one petrol unit and one diesel motor. Both these engines have been borrowed from the Tata Tiago. The petrol engine generates 84 hp of power at 6,000 rpm and 114 Nm of torque at 3,500 rpm. The diesel unit produces 69 hp of power at 4,000 rpm and 140 Nm of torque from 1,800 rpm to 3,000 rpm. Both engines have been tuned for the best balance between performance and fuel efficiency.The diesel and petrol engines of the Tata Tigor compact sedan are mated to a 5 speed manual transmission. The transmission has also been borrowed from the Tata Tiago and like its hatchback sibling, the Tata Tigor is available with ‘City’ and ‘Eco’ driving modes. No variant of the Tata Tigor is currently available with an automatic or AMT gearbox.

Tata has done a lot of tweaks to various components to enhance the fuel efficiency of this vehicle. The carmaker claims that the petrol engine is able to deliver 20.3kmpl while the diesel one can return 24.7kmpl, certified by ARAI. The petrol automatic gives the same mileage as that of manual, however, real world figures might be different.Rated fuel efficiency of the Tata Tigor petrol variants is 20.3 kmpl and the diesel trims have a mileage figure of 24.37 kmpl. These figures are impressive when compared to its segment.

Tata Tigor Rideing

Although the components are the same as that of Tiago, the overall suspension system has been tweaked to suit the weight and weight distribution of the sedan. And this is clearly evident when you drive the car over uneven road patches as it absorbs the bumps elegantly. It even doesn’t feel firm as the body control is quite good.A bit of difference can be seen in ride and handling as petrol variant comes with 15-inch rims with 175/60-section tyres and the diesel one features 14-inch rims with 175/65 tyres. As a result, the diesel one feels a bit stiller on highway. The petrol variant feels more keen and responsive especially at corners. The steering wheel is nicely weighted and while it does not give sharp response, the suspension adds a bit of confidence to it.

Tata Tigor Safety

While the base XE version is offered only with an engine immobiliser, the higher XT version also has ABS (Anti lock Braking System) with EBD (Electronic Brakeforce Distribution) and Tata’s Cornering Stability Control. The higher XZ and top end XZ(O) versions have dual front airbags as well. Reverse parking sensors are also available from the XT variant while the top end trim also has a reverse parking camera.

Tata Tigor Price in Hyderabad

Tata Tigor Ex-Showroom Price in Hyderabad ranges from 4,70,800/- (Tigor XE Petrol) to 7,05,034/- (Tigor XZ O Diesel). Get best offers for Tata Tigor from Tata Dealers in Hyderabad. Check for Tigor price in Hyderabad at Carzprice

Tata Tigor Bottomline

The Tata Tigor has received a mild facelift with changes to the exterior styling and addition of new features on the inside. With these changes, the sub-compact sedan now looks better than the pre-facelift version. Tata Tigor is available in five different trims including XE, XM, XZ, XZ+ and XZA. In terms of pricing, Tata Tigor base variant XE is tagged at Rs. 5.2 lakh while its diesel trim is offered at the price range of Rs. 6.09 lakh. The mid-range variant XM is available at the price tag of Rs. 5.55 lakh for the petrol and Rs. 6.41 lakh for the diesel one. Tata Tigor’s XZ trim is tagged at Rs. 5.95 lakh and Rs. 6.84 lakh for the petrol and diesel respectively. The top of the line trim for the petrol XZ+ is available at Rs. 6.49 lakh and Rs. 7.38 lakh for the diesel. Tata Tigor’s only AMT variant available as XZA petrol is tagged at Rs. 6.65 lakh.

How To Use Social Media Effectively For Your Non-Profit

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No matter what your non-profit specializes in, fundraising is an integral part of the operation and social media can be used very effectively in fundraising. To reap the highest rewards, you must follow a few simple rules.

Set your Objectives

If you want to gain a competitive edge, you must increase your total level of social, mobile, and public relations engagement and pay close attention to the response from your target audience. You want to increase your non-profit’s brand awareness, engage your existing brand followers, and convert followers into contributors through multi-faceted marketing and public relations campaigns with your primary objectives in mind.

Your first objective may be to increase website traffic by attracting the right visitors. This means you have to get to know that user persona and script messages and information designed to pique their curiosity prompting them to go to your website to learn more about your mission or program. Check for SEO Agency in Hyderabad

Your next objective may be to Increase your conversion rate by turning visitors into contributors. To accomplish this you will want to message directly to the heart, not the mind. You will identify with the priorities of the target audience and give them an opportunity to get involved and make a difference.

Your third objective may be to Increase average donation size by turning one-time contributors into repeat contributors and increasing donation size. This will require regular engagement through drip campaigns, active calls to action, and learning more about your contacts.

Learn the Landscape

According to Bloomberg Business Week Article on February 20, 2014, the wealthier are getting wealthier but they are not sharing it. The report says. “Giving is up since the financial crisis. But while the stock market has made a complete recovery, top-50 philanthropy has clearly not. And this kind of giving has not nearly kept pace with the rise in American billionaires’ wealth over the past decade.”

This highlights the stiffer competition in the marketplace for organizations looking to grow through private donations. This climate makes your job harder and highlights the need for consistent messaging across all of your digital platforms to rise above the noise in the marketplace. For Digital marketing visit getreadyoregon.org

Get the Right Tools

Having a hammer when you need a screwdriver is no fun. No matter how hard you try, you can not get the hammer to fit into the straight slot on the screw. The same is true with social media tools. Once you have figured out who you want to connect with you will need to select a toolset. You may choose a blog with integrated social networking like WordPress or you may choose a collaboration platform that informs and educates like Wikis.

There are as many options and possible combinations as you have imagination. If you want a comprehensive toolset that does everything from track a visitor on the website to send campaign emails then you may want to consider a HubSpot type tool that handles every aspect of donor cultivation. Other options include Hootsuite, Rignite, Constant Contact suite of tools, and MainStreetHub.

How To Learn Digital Marketing

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The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’

There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:

Self-learning

      Or

Learning from Digital Marketing experts

Learn Digital Marketing: Self Study

If you decide to learn digital marketing by yourself, here’s how you can proceed:

1. Digital Marketing Blogs

Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are:

A. The Moz Blog

B. Neil Patel Blog

C. Search Engine Journal

D. Kissmetrics

2. Videos

After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful. For more info visit SEO Agency in Hyderabad

Digital Marketing videos will not only give valuable insights but what and why too.

3. Podcasts on Digital Marketing

If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.

4. Digital Marketing Slideshows & Infographics

Find it easy to learn via visual presentations? Digital marketing slides and infographics is another great way to learn about digital markting and also the what, why, and how aspect of it.

5. Digital Marketing Books

Books are the best way to learn digital marketing. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful.

Some of the top digital marketing books are:

A. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick

B. The Power of Visual Storytelling by Ekaterina Walter

C. Global Content Marketing by Pam Didner

D. You’re My Favorite Client by Mike Monteiro

6. Free Digital Marketing Courses

There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career:

Google Online Marketing Challenge

With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.

This free online digital marketing course will help you with real-world experience element.

WordStream’s PPC University

Created by WordStream, it is a free online learning resource to help beginners build your digital marketing skills and PPC abilities. One good thing is that this digital marketing course is mobile-friendly so you can learn whenever you have time. Check for  SEO Services in Hyderabad visit kokoliko.net 

Social Media Quickstarter Digital Marketing Course

Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate email with social media marketing. It provides a step by step lessons where beginners can study digital marketing tactics for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn, online listings, review, and blogging sites.

Moz’s SEO Training Course

This is one of the best courses for those who need a very basic introduction to the world of search engine optimization.

This course does a fine job in explaining different components of SEO for beginners have no practical knowledge.

Audi Q3 Hatchback First Drive & Gearbox

Audi Q3 Overview

The Audi Q3 marks as the gateway for the German carmakers in the SUV line up in the country. It is also among the highest selling models for the Ingolstadt based manufacturer in the subcontinent. The Audi Q3 is mainly designed for the young and enthusiastic customers and priced very sensibly. Audi Q3 SUV gets the stylish exteriors and is highlighted with smooth headlamps and fitted body shell. The all-new 2017 Audi Q3 is crafted with minute athletic details to show the company’s excellence of merging the sportiness and beauty together. The vehicle was first brought into the subcontinent back in the year 2012, following the company provided the mid-life facelift in 2015 and now again in the year 2017 it get subtle update inside and out. The new 2017 Audi Q3 gets new features as well as a new engine to keep the customers pampered. View offers on Audi Cars from Audi dealers in Hyderabad at Autozhop

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Audi Q3 Look

For a naïve, it’s close to impossible to spot the visual difference between the latest and the 2015 version. But there are just two major changes on the outside. First is the revised front bumper with the faux air-inlet slightly bigger than before. Secondly, the additional cladding gives the car a typical SUV look. Almost everything else remains ditto to the previous version. The all-LED headlights look smooth as always with the daytime running lights grabbing your attention instantly. The front features a black hexagonal grille surrounded by matte silver beautifully connecting to the headlamps.

The side profile continues to sport the 10-spoke alloy wheels with the same dynamic stance. The car seamlessly blends the SUV stance with a coupe-like structure. What’s cool at the derriere are the turn indicators that blink sequentially in the direction of the turn. The LED taillights go well with the tailgate while the profound tailpipes look quite similar to Yeti. Overall, there are subtle changes when it comes to aesthetics but the car remains unmistakably Audi. It might not have the same flair as of Mercedes Benz GLA Class as of now, but the crisp lines and the upright stance is unquestionably impressive. In simple words, it seems Q3 looks more like a scaled-down Sports Utility Vehicle rather than a blown-up hatch.

Audi Q3 Comfort

Inside the Audi Q3, the upholstery is available in two colour options, Black and Pistachio Beige. The Audi Q3 has a dual zone air conditioning system and electrically adjustable front seats with the driver memory function. The steering wheel, which is also wrapped in leather comes with steering mounted audio, phone and cruise controls. All Audi Q3 variants are offered with Audi Multi Media Infotainment System.

Inside the cabin, the new Audi Q3 gets instrument panel which is divided into two levels: the top part includes the air vents; the bottom section incorporates the large octagonal area with its black-panel look. The instrument panel varies the motif of the Singleframe and is surrounded by a wide chrome strip. The high-gloss black trim surrounds the central element of the new operating concept: the MMI touch display. Together with the air conditioning controls underneath, it is tilted 10 degrees toward the driver. The pushbutton module for the lighting functions, which replaces the rotary control on the predecessor model, is slotted into the panel to the left of the steering wheel. Other top extras include the two-zone air conditioning, the auxiliary heating, the heated steering wheel and the panoramic glass sunroof.

Audi Q3 Gearbox

This car will be offered in India in two engine options. The first one is the tried and tested 35TDI engine that has a cubic capacity of 1968cc and offers 143 hp power and 320 nm of torque. This diesel engine is mated with a 6-speed S-tronic transmission and offers a top speed of 224km/h. It’s quick too as it can do a 0-100km/h dash in under 10 seconds.

But what’s interesting here is the new 1.4 litre 35TFSI petrol motor that the new q3 will be offered in. The 1395cc petrol engine produces 150 hp power and 250 nm of torque. There is a 7-speed S tronic transmission on offer with this one and together the company says that it will return you a fuel efficiency of 19.20 km/l. With us, driving in the city and open roads, it returned us a fuel efficiency in excess of 15km/l at all times.

The new petrol engine also comes with Cylinder on Demand. This gives the new Audi q3 a dual character. In city driving it utilises just two cylinders and when you need power all four cylinders are in action.This also makes the car highly fuel efficient. The new A3 even with two cylinders running during low to medium loads does not give an impression of being an underpowered car. But while driving it does feel a little on the lighter side of things.Ride quality on the new A3 is as German as it can get. It’s comfortable, sporty and gives you optimum driving feedback with both the engines.

Audi Q3 Driving

Quattro defines the Q3, it’s what gives it its fantastic agility and sports cars like maneuverability. Add in the front subframe from the TT, the hood and hatch, lower wishbones and wheel carriers all made of aluminum to offset the weight of the four wheel drivetrain, and what you get is a SUV that weighs 1585kg (kerb), thus the dynamics of a sporty car. The suspension is setup stiffly, but not so much to make driving it long distance an uncomfortable affair. The stiffness reduces body roll and is even better at gliding over bad surfaces. You really don’t sense the firmness until you’re at slow speeds in the city and happen to go over a really bad stretch of tarmac. In that case the suspension can get all rattly.

The electromechanical power steering is very light and will find a lot of admirers. It even gains weight as speeds increase but is lifeless and lacks the feel you’d get from a hydraulic unit. It’s not a bad thing and the only ones to be affected by this will be the enthusiasts who will find it to be too light. For all other purposes this steering works wonderfully especially when its allied to the short 2.7 metre turning radius that makes swinging this SUV around in traffic buttery smooth. This is an incredibly well poised car and feels stable at all speeds and in all situations. It’s very confident at high speeds on the national highways and slices through corners effortlessly. Overall comfort is not something you will have any complaints about. The seats are supple but supportive and the cabin well insulated from the elements so wind noise and engine clatter is almost negligible.

Audi Q3 Safety

The Audi Q3 comes equipped with all-disc brakes with tech like ABS with EBD and emergency brake assist system. The pedal is also well calibrated. As a result, you get strong performance from the SUV while simultaneously maintaining composure under hard braking conditions.Further, the safety is boosted through 6-airbags, electronic stability program, traction control, hill descent control as well as rear parking camera with sensors. The car also provides side-on collision protection, Integrated head restraint system and Electronic Differential Lock (EDL) as part of the overall safety package.

Audi Q3 Cost in Hyderabad

Audi Q3 Ex-Showroom Price in Hyderabad ranges from 33,40,000/- (Q3 30 TFSI Premium AT FWD) to 41,54,250/- (Q3 35 TDI Quattro Technology). Get best offers for Audi Q3 from Audi Dealers in Hyderabad. Check for Audi Q3 price in Hyderabad at Carzprice

Audi Q3 Conclusion

Audi Q3 is available in three different variants in the country: Premium, Premium Plus and Technology. As far as the pricing is concerned, its base trim Premium is available at the price tag of Rs. 34.73 lakh for the petrol and Rs. 36.53 lakh for the diesel variant. Its premium plus model is tagged at Rs. 39.68 lakh while the top-of the line trim technology is offered at the price tag of Rs. 42.88 lakh, ex-showroom. Audi Q3 Design Edition 35 TDI Quattro is tagged at Rs. 40.76 lakh. The vehicle competes against similar stalwarts in the segment including BMW X1, Mercedes-Benz GLA and Mini Countryman.

Top Successful Tactics And Platforms For B2B Social Media

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The B2B marketing community faces different challenges than traditional B2C companies, and sometimes they have to get more creative in strategizing and implementing social media. Each year, the statistics seem to show a lot of hope, but not a lot of growing confidence on the part of B2B marketers when it comes to this area.

Until this year, that is.

I looked at the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report back in November, but coming across it again today while searching for new stats online, some new things about the study jumped out at me and I thought they might be helpful in drawing up a roadmap for improvement. Check For Digital Marketing Companies in Vivid Digital 

One interesting way that the study was able to identify the best practices of successful B2B marketers was to compare them in many different categories to their less successful compatriots. Clearly it helps to have a bigger budget allocated for B2B marketing, but having a documented content strategy and someone to oversee it also makes a big difference.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge. Curiously, the number of tactics and social media platforms used also increases when you compare the most successful companies to the least successful ones.

The most effective B2B companies used an average of 15 social media tactics in their marketing strategy, while the least successful used an average of 10 tactics. The most effective B2B companies also are active on an average of 7 social media platforms compared to the 4 platforms of the least effective companies.

The use of social media in the B2B marketing sphere has increased across the board, with Slideshare, Google+, and Instagram being the platforms that saw the largest increases. When it comes to confidence and effectiveness, LinkedIn is the only platform that the majority of B2B marketers consider to be effective, however, with 62% of B2B marketers in agreement. For SEO Agency in London visit here

Facebook is Still a Challenge for B2B

Twitter is the second most effective social platform for B2B marketers at 50%, with YouTube close behind at 48%. Facebook remains a challenge for many B2B marketers, coming in with only 30% of respondents believing it to be effective. This isn’t much of a surprise, since the social network remains a place for friends and more personal discussion. B2B businesses with very specific verticals will likely continue to find it difficult to engage with people on Facebook who are looking for different kinds of interaction.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge.In-Person Events and Social Media Follow-up

Again, B2B content marketers have rated in-person events as the most effective tactic.The most-used tactic (at 87%) is “social media (excluding blogs),” and there is a kind symbiosis available in these statistics if you’re looking for it. B2B marketers who attend and host live, in-person events can considerably increase the effectiveness of the relationships that are forged at events by staying active and acquainted afterwards using social media.

Since joining the Social Media Club of Kansas City five years ago and attending conferences all over the country, I can attest to this tactic personally. B2B marketers can host events for their clients and prospects that position themselves a thought leaders and continue that conversation with attendees well after the event has ended through a well-rounded social strategy. What better to foster loyalty and cement real relationships?

Other Most-Used B2B Social Marketing Tactics

Listening online to see how people interact with your content and spread it throughout social media will continue to be essential to social media strategy, even as the tactics change over time. Other of the most successful B2B marketing tactics from the study include articles on website, enewsletters, blogs, case studies, and videos. Click the image to the above right to see the full list, from most-used to least-used tactics.

What tactics and strategies have you developed for your B2B business? Have any of these statistics pointed you in a new direction or helped you formulate a strategy for 2014?

Virtual Phone System Is Important For Your Direct Sales Business

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Choose a new telephone number it can be local or toll free. Think from your customer’s standpoint. A phone number that is easy to remember will be the key to getting more customer calls. Imagine using 800 plus your Company Name. Sure, your toll free number will encourage your customers to call you often without paying long distance charges.The next step would be to configure your business greeting, hold-on music or message, and call forwarding number.

For successful business owners, reducing expenses and increasing sales and enlarging concomitant profits are the constant goals. A direct sale, in marketing parlance, is a term used to refer to the process by which products and services are sold to customers, without any intermediaries.Regardless of the nature, size and scope of business you are in, having a Virtual phone system can help you effectively meet your business communication needs and also help promote direct sales. Check for Virtual Phone System in Linkedphone

For running a successful business, telephone communications should be optimized in such a way that customers are never asked to wait for lengthy amounts of time, or the calls transferred several times, before reaching their intended recipients.The first obvious step in successful marketing is to have a way for customers to reach you. Availing a Virtual phone system will entail just three simple steps:

Instead of hiring a receptionist to answer and handle your calls, you will have a significant cost saving with a virtual phone system that will efficiently interact with your callers. The auto attendant will route calls to a specific employee or department.Callers can be directed to the mobile or land-line number of the subscriber’s choice or can leave a message which is sent to the subscriber via email.

Prospective customers often want information about products and services before they get ready to buy. Record salient details about your products /services in a convincing manner so that callers can hear either when the calls are placed on hold or when customers access a specific extension on your toll free number.Persuade your callers to leave their contact information or simply use your virtual phone system’s non-blocked caller ID to capture the caller’s phone number.

With the call forwarding feature as part of the virtual phone services, business owners and their employees can forward their incoming calls to their mobile phones in order to take calls while they are out of office. This will ensure no important customer call is missed.

The final step would be to publish the number and benefit from total call management. To achieve better results, it is suggested that you organize a large-scale promotional campaign for the phone number through social networks, websites, business card, print media, television, radio etc.A virtual office phone system also provides businesses with a feature known as an info hotline or sizzle line.

The business owner can take advantage and attach a per-recorded message that explains the products, pricing and other relevant particulars.The Virtual phone system will thereafter begin to consistently fetch you direct sales – which you would have missed hitherto.

Apart from serving as a powerful marketing tool to boost direct sales, Virtual phone services provides many additional features like caller ID, online faxing, and professional voice talents to record your greetings.

H-1B Visa Transfer Qualifications & H-1B Visa Transfer Documents

Individuals with H-1B visa status, or previous status, have the ability to transfer to a different employer. The visa holder does not have to receive permission from the former employer for the H-1B visa transfer, though the individual does need to follow non-compete laws or any other contractual agreements the individual might have conceded with the employer.

In order for the H-1B holder to change employers, the new employer is required to submit an H-1B visa transfer petition with the USCIS. The H-1B visa holder cannot file on his/her own behalf. It is important for the individual to not have conducted any unlawful acts in the U.S. or violated his or her status. Otherwise, the petition will most likely be denied. Check for H1B Visa Process in UT Evaluators

H-1B Visa Transfer Qualifications:

A. The individual must start employment on the date indicated on the H-1B transfer petition submitted with USCIS. The individual must be under H-1B status.

B. The individual has the opportunity to start working the day the employer receives the receipt from the USCIS.

C. If the individual has incurred a gap in employment (ceased employment with H-1B employer prior to transfer), it is advised to file premium processing

D. The individual is obligated to provide pay stubs as evidence of employment, however, it is possible to submit other documentation i.e. a letter from H-1B employer or leave of absence letter.

In some instances, it may be difficult to determine whether you adhere to the qualifications. If that’s the case it’s best to contact our H-1B transfer attorney so we can explain the qualifications in depth.

H-1B Visa Transfer Documents:

Like with all immigration actions, there are many documents that must be acquired and filled out comprehensively in order to start the bureaucratic process of transferring your H-1B status to a new job. There are transfer documents required from both you, the H-1B holder, and your employer sponsor. For H1B Visa Evaluation Visit here

H-1B Visa Holder:

A. U.S. visa, I-797, and I-94

B. Resume

C. Paystubs, letter from employer, or leave of absence letter

D. University Degree

E. University Transcript

F. Academic Evaluation

G. Letter of Recommendation

U.S. Employer:

A. Letter of position containing the job title and salary. It must be signed by the employer and H-1B visa holder.

B. An in-depth description of position responsibilities and duties.

C. Marketing material from company

D. Financial statements, annual reports, or business plans

5 Top Features Of An Affordable Phone System For Your Business

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A virtual phone system lets you separate your personal and professional calls, but still gives you the flexibility and cost savings of operating your home business using your cell phone if you want. While there are plenty of virtual phone systems out there advertising themselves as the ideal partnership for home-based businesses, there are five key features that will help you identify companies worth your hard-earned dollars.

Whether you are a marketing professional, blogger, writer or consultant, your home business needs a phone system that gives you a level of professionalism – and also, security. Handing out your personal cellphone number to random clients you meet, vendors you chat with, or potential business partners means you are giving out your personal contact information to potential strangers – and no one should have to sacrifice security for business communications. For more information on virtual business phone number visit Linkedphone

1. Truly Mobile Ready

With a truly mobile ready app, you will be able to use a tablet or smartphone to access business contacts, make calls, send business texts, receive faxes, join conference calls, share files, check voicemail and in some cases start video meetings. Basically everything you need to conduct business regardless of where you are or where you are going – giving you the power to operate without being tied to a desk.

2. No Contracts

What business owner wants their hands tied? You have enough binding contracts in your business, you don’t need a phone service that is going to tell you how long you have to use them, and when you can leave if you aren’t happy with their service. There are plenty of services out there, like Ring Central and Grasshopper, that don’t constrict their customers with long term contracts or harsh early termination fees.

By not having contracts, you can pick and choose the virtual phone service you need, or up and move to another service provider without facing harsh penalties. A good virtual phone system will also allow you to “port-out” your number to another company. This means you can keep your established phone number if you decide a particular service is not right for you.

3. Call Forwarding

Young Woman working from homeInstead of giving out your personal cellphone to conduct business – and give people the opportunity to contact you whenever they want privately – look for a business phone service that offers call forwarding. Call forwarding will transfer your calls from your home office to your mobile phone, but never let customers or vendors know the number they are being transferred to – or even the fact that they were transferred to another number.

You can further use features like find-me/follow me in conjunction with Call Forwarding to route calls. “Find me” forwards calls either in sequence or at the same time to a list of numbers that you designate. “Follow me” forwards calls to numbers based on a time schedule – so you can adjust where calls go based on your day-to-day activities.

This allows you to conduct business everywhere you go – even if you are at your son’s soccer game or showing your next property. Most importantly, you can filter your calls from personal and professional – so you know just who you are answering to at any particular time.

4. Enhanced Collaboration

With built-in conference calling it is effortless for you and your team members to join conference calls and collaborate with your clients at a moment’s notice. In some cases like RingCentral, you have the ability to connect face-to-face online for real-time file sharing and collaboration even when it’s not practical to meet face-to-face in person.

5. Additional Free Expanded Features

From faxing to call waiting to auto attendant, if you are going to pay for a virtual phone service, shouldn’t you get certain features for free? Believe it or not, there are plenty of phone services out there that don’t offer you any features for free. If you are going to pay for a professional service, do not settle for subpar features. Instead, look for a company that offers you things like:

Call management tools – including call hold, return, forwarding, waiting, three-way calling, etc.

Extensions – including virtual extensions

Auto attendant

Voicemail to email

Professional greetings

Inbound and outbound faxing

How Can SEO Help Your Small Business

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As a small business owner, eliminating unnecessary costs is always a priority. Nevertheless, you need to do everything you can to stand out from the crowd and outperform your competitors.For the smaller business, exposure really is everything. Until you have a sufficient customer base to sustain your business, you need to generate word-of-mouth manually. All of which begins by ensuring you appear prominently in the SERP rankings. For Digital Marketing Companies Check Vivid Digital

If you’ve ever asked the above question therefore, the answer is yes – SEO can and will help your small business.

Here are top 5 ways that SEO can help your small business are as follows :

1. SEO is something you can contribute to

Last but not least, SEO is perhaps one of the only advanced digital marketing strategies that any small business owner can contribute to. In fact, there’s nobody better to handle the content side of your SEO campaign than you – the brains behind the brand. Unique, high-quality content that engages visitors lies at the heart of every successful SEO strategy. There’s a complex and technical side to SEO too, but there’s also much to the process you can cover yourself.

2. SEO drives long-term improvements

Unlike most marketing strategies, SEO has the potential to deliver and keep delivering outstanding results long-term. To build and operate an SEO-friendly website is to tap into all the benefits of prominent SERP positioning on an indefinite basis. With the added bonus that most consumers show preference to organic SERP listings, as opposed to those that appear at the top through paid ad campaigns.

3. SEO delivers unbeatable returns

An effective small business SEO strategy has the potential to deliver an ROI that goes far beyond almost any comparable marketing initiative. SEO is all about generating inbound leads, which should represent one of your top priorities as a smaller or newer business. Exposure in the SERP listings attracts more visitors to your website, while your SEO-friendly site does the business for those who find it. Inbound leads, more conversions and better customer retention – all from an affordable investment  through a trusted and reputable SEO company. For SEO Agency in London visit here

4. SEO builds priceless exposure

Research suggests that around 95% of all online experiences begin with a search engine.That’s 95% of everything that happens online, originating from the likes of Google, Bing and the other major players. Irrespective of the size and nature of the business, these are the kinds of figures that cannot be ignored. If you fail to make your mark in the SERP rankings, you’re effectively turning your back on 95% of potential visitors to your website. In most instances, search engine listings are the only way your prospects will find you.

5. SEO helps you build a better website

To create an SEO-friendly website is to create a site that appeals to today’s web user. Google and the other major search engines now priorities everything that matters to your audience. Rich, relevant and regularly updated content,outstanding site performance, simplified navigation, advanced security and soon. By ticking all the boxes with Google and Co., you naturally do the same for your target audience.