Top 4 Trends That Will Redefine Retail In 2018

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Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape?

The days of traditional marketing are long gone, and AI is reshaping the skills marketing requires and the strategies that will bring the most success. We will take a look at some of the ways this shift will challenge marketers and retail marketing departments in the New Year.

Marketing Team Makeup Changes Drastically

2018 will see retail marketing departments undergo an organizational change, moving away from a channel-oriented structure (with independent teams for SEM, display, email etc.) toward groups that bring together creative folks with data-savvy “marketicians”.

Fueled by the continued adoption of marketing automation platforms, these “marketicians” will have the skills required to operate and manage such platforms, while their colleagues focus on coming up with creative, emotionally intelligent and effective customer communications.

These two trends will make recruiting and training marketers a bigger challenge for organizations in 2018. CMOs will spend a larger portion of their time creating and growing a competitive advantage through a team able to manage and execute creative marketing approaches, as well as selecting and integrating the right technological platforms. For more information on SEO Services visit Quisicilia

Retail Marketing Teams Struggle to Make Sense of AI

The hype around AI will drive vendors and internal data science teams to try and apply recent advancements towards marketing optimization solutions – especially recent approaches in “deep learning”, for example using Generative Adversarial Networks (GAN), or the various emerging architectures of Recurrent Neural Networks (RNN), to name a few.

Such strategic initiatives will challenge marketing departments to recruit more sophisticated AI talent and oversee complicated R&D processes, traditionally not managed by CMOs, and many will need to seek out more advanced expertise to select between technology vendors and their sometimes vague, fluffy marketing collateral.

Many retail marketing departments will fail to successfully harness those new AI approaches due to significant underestimation of the expertise and time required. Some CMOs will look to bring such initiatives into the marketing organization, instead of collaborating with a BI/analytics/data science group. This will increase the demand for statisticians and AI experts with significant marketing background at the junior to mid-management levels.

Personalization Still Reigns Supreme

Personalization — across all marketing channels and customer experiences — will continue to help brands overcome loyalty challenges. To maintain their edge, they will have to turn to the right technologies: omnichannel marketing orchestration analytics and optimization platforms, website/mobile continuous A/B testing and optimization, advanced product recommendation engines and data-driven application of promotional offers, to name a few.

From a methodology perspective, successful retail marketing departments will continue to move away from a modus operandi based on a small number of customer personas going through a small set of pre-defined fixed journeys towards much finer granularity in both customer attributes and campaigns.

Digital-First Brands Give Others a Run for Their Money

Online-first retailers will continue to build and harness a loyal and engaged customer base. Having adopted the right personalization technologies at scale early, they are now giving brick-and-mortar brands a run for their money. Connecting the online and offline journeys of a customer has always been a challenge for retailers, but 2018 will be the year that younger, online-first brands turn it on and get ahead of their bigger competitors.

CMOs and marketing managers will have a big challenge in 2018 essentially reinvent their departments in order to keep up with the fast-moving changes of AI. Brands that can put their digital initiatives on top and really think digital will be the ones that turn these challenges into opportunities. As customer communication becomes more personal than ever, the winners will be the one that get personalization right.

What To Know Before You Go For Laser Liposuction

Laser Liposuction

Traditional liposuction requires an invasive procedure to remove fat from areas such as the abdomen, thighs, neck, and arms. But there’s another way to slim down without surgery or even downtime. It’s called noninvasive laser lipo, and it relies on laser energy instead of incisions to slim the body quickly and with minimal effort on the part of the patient.

HOW DOES LASER LIPO WORK?

Unlike conventional liposuction, the idea of noninvasive laser lipo is not to remove fat cells, but to shrink them.

During each session of i-Lipo—the brand of laser-lipo device Advanced Laser Body Care uses—a technician places pads equipped with laser diodes directly onto the skin. The laser energy penetrates down to the fat cells and creates tiny holes in their membranes.For more info Visit Personiks to know more about the treatment and cost of Laser liposuction  surgery in Hyderabad.

This causes the fat cells to release their stored fatty acids, glycerol, and water into the body and then shrink, potentially resulting in lost inches. The body then flushes out the expelled fat-cell contents via the lymphatic system or burns them for energy.

“Think of your fat cells as groups of juicy grapes,” Heather says. “The laser beam reaches the fat cell and shrinks the contents, and those grapes become raisins.”

WHO’S ELIGIBLE FOR LASER LIPO?

The pool of ideal candidates for laser lipo is a little bit smaller than for traditional lipo because the procedure isn’t perfect for extensive weight loss.

It might be right for you if you’re:

A. Only about 25 pounds over your ideal weight

B. More concerned with “problem areas” than total-body weight loss

C. In good health with good skin elasticity

Still not sure? Make sure to schedule a consultation! If you purchase one of our deals and are not a candidate, we’ll refund your money.

WHAT IS THE LASER LIPO PROCESS LIKE?

From there, the technician applies the pads to the targeted area, inundating it with laser energy for about 10 to 20 minutes. If necessary they may then move the pads to focus on another area and repeat the treatment. And that’s about it. You may see a difference immediately, but for best results, you’ll need to return. To know more details on Laser Liposuction visit  Origo2000

Here are some fast facts about the recommended cycle:

Treatment schedule

Though some clients begin to notice results after only a few sessions, most require 6–8 treatments to see maximum results.

Frequency

Two treatments per week for four weeks are recommended.

Downtime

Because the treatment is not invasive, no downtime is required.

HOW MUCH DOES LASER LIPO COST?

The cost of laser lipo can vary considerably depending on the size of the area you want to treat, as well as your location and the experience of the clinic you visit. A typical series of eight sessions can easily cost upward of $1,000. However, look for one of our deals on laser weight-loss treatments, which can cut costs dramatically.

A typical deal from us might cost about $50 for a single treatment, or around $30–$50 per treatment if you purchase multiple sessions at once.

BMW X6 Facelift Review & Test Drive

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BMW X6 Overview

It is only when the world had come to terms with the correct definition of shapes of different types of vehicle, BMW shattered them all with an X6; a car that made a unique statement with its unconventionally styled exterior. The German manufacturer also coined a new term – Sports Activity Coupe for the X6 to position it in the most distinct way possible.

With its muscular haunches and an athletic stance, the X6 already looked the part of a sporty beefed up being but then the M Motorsport division at BMW weren’t satisfied with all of that. Instead, they wrapped it with an angrier looking face, machined alloy wheels and also made the interiors look different than that of the standard model. But the main change was done under the hood with an M powered engine. Check for BMW X6 price in Bangalore at Tryaldrive.

BMW X6 Design

As you scan the BMW X6 pictures of the exteriors, you will notice the overgrown size. The front gets comprehensively tweaked front fascia featuring redesigned head lights in front flanking the reworked radiator grille. The bumper gets fog lights placed a tad high than the usual. Other than the fog lights, bumper also gets chrome garnished air-vents and faux skid plate. An under front spoiler is also equipped making the SUV look sportier. 19 inch, multi-spoke alloys are shod with all four tyres, the flexuous crease lines bring prominence to the side of the SUV.

Body coloured outside rear view mirrors inset with LED turn indicators are placed on driver and co-passenger side. Bonnet is humongous, and roof lines cascading smoothly onto it notch up the outer appeal. Outside door handles are coloured in body colour. Roof meets seamlessly with the rear, a set of revised tail lights are fitted at the back, the black cladding equipped revised bumper appears sportier. Rear also gets rectangular shaped dual tail pipes.

BMW X6 Cabin

Once inside, you witness a cabin which is very typical of a BMW vehicle, with the layout being very common among its sibling. You do however get twin AC vents on the right most and left most side of the dashboard. Cabin quality is almost faultless with fit and finish levels being truly phenomenal. The dashboard gets a dark wood insert while the glovebox is very different, it’s not the usual pull down type and instead there is a button below the AC vent which opens a rather small glove box. However there are plenty of storage bins inside the cabin, including one below the centre arm rest. The instrument cluster is easy to read and you also get a heads-up display which shows the speed in your line of sight.

The seats of the BMW X6 are simply fantastic, offering terrific support all around. With the luxury package, one can get special comfort seats which have active seat ventilation, heating and lumbar support. The cabin feels rich in every way and there is plenty of space for four adults. Legroom is good and headroom is decent but a fifth passenger just won’t be able to sit because the sloping roof has cabin lights in the centre, thereby comprising on headroom of the fifth passenger. There is a small storage area on each side of the rear seat. The BMW X6 features a 4-zone climate control and also has an LCD screen for rear seat passengers (placed right behind the front arm rest) which plays multiple video formats including AUX and DVD. The doors which have wood, leather and aluminium on them are heavy but you don’t have to take much effort to close them as they have a suction mechanism which pulls them back into closed position.

The iDrive system shows an array of data, including torque distribution on each wheel. There are quite a few cameras including 360-degree view. Off-road cameras are placed on either side of the front bumper, while three cameras are placed on the roof to show what’s around you. There is a reverse camera as well with directional marking which is important as rear visibility is poor due to the small rear windshield. The multimedia system has navigation which is quite accurate. Right below the audio system are buttons for the cameras, traction control, boot opening, etc. The boot opens electronically and shuts down with a touch of a button. There is a charging port inside the boot, probably to power your portable refrigerator. There is good amount of boot space but the sloping roof does compromise on the trunk’s carrying capacity to a certain extent. To know more details on BMW X6  check Byteintobigdata

BMW X6 Performance

BMW offers the X6 in India with a petrol and diesel engine which offer excellent performance. The xDrive50i produces 407 HP of power and 600 Nm of torque from its 4.4-litre V8 unit, enabling it to sprint from 0-100 km/hr in just 5.4 seconds. We drove the xDrive40d variant which uses a 3.0-litre flat-6 unit to output 306 HP and 600 Nm. Performance is urgent with a tap on the accelerator pedal pulling the X6 quite strongly to high speeds. Power delivery is quite linear with turbolag well contained. 0-100 km/hr takes 6.5 seconds with the top speed being limited to 250 km/hr.

Even though the BMW X6 is quite heavy, performance is effortless and the mammoth amount of torque really helps in keeping the X6 on the prowl without losing breath even at high RPMs. Redline comes in at 5100 RPM and this motor is simply smashing when it comes to NVH levels, making a sporty hiss when you whip the throttle. Mated to a 8-speed gearbox, the X6 has quick shifts which can be manually controlled via either the joystick gearlever or the steering mounted paddle shifts. Shifting into Sports mode makes the vehicle even more eager and holds the gears longer. It even blips the throttle on downshifts, making the X6 quite fun to drive. Expect a mileage of 7-8 km/l in the city.

BMW X6 Driving

BMW’s are known to be driving machines, the X6’s weight tries to make an exception here. With significant amount of weight under its belly, the X6’s heaviness is felt at high speeds and it has quite a bit of body roll. The vehicle gets bouncy on bad roads and the run flat tyres really don’t help matters much. Surprisingly this BMW has a space saver spare wheel but still BMW has opted for run flat tyres, which do end up spoiling the ride quality to a certain extent. The vehicle is on the stiffer side but still glides on good roads, only to be unsettled on large bumps. BMW doesn’t offer mode selection on this variant of the X6 and you can’t choose between Comfort or Sport, surprising.

High speed stability is excellent and although it’s not as sharp as other BMWs, its still much ahead of its key rivals (from the SUV segment). The steering is a delight and has immense feel and feedback. It isn’t much heavy at low speeds but as you go faster, the steering simply comes into its own, offering a very tactile feel to the drive. Brakes are very sure footed and have terrific stopping power, with the pedal feel being extremely positive. The X6 has good off-road ability and can easily traverse most terrains, thereby offering an splendid balance of good on and off-road driving.

BMW X6 Safety

Among the safety features on offing six airbags, stability control, traction control, dynamic stability control including dynamic traction control, cornering brake control, side impact protection, engine vehicle immobilizer, crash sensor and hill descent control are included.

BMW X6 Price in Bangalore

Bmw X6 On Road Price is 1,15,38,781/- and Ex-showroom Price is 92,20,000/- in Bangalore. Bmw X6 comes in 9 colours, namely Sparkling Storm Brilliant Effect (metallic),Alpine White,Glacier Silver (metallic),Space Grey (metallic),Black (non Metallic),Flamenco Red Brilliant Effect (metallic),Black Sapphire (metallic),Carbon Black (metallic ),Mineral Silver (metallic). Bmw X6 comes with 4WD with 2979 CC Displacement and 6 Cylinders with Maximum Power 302 bhp@5800-6400 rpm and Peak Torque 400 Nm@1200-5000 rpm DRIVE TRAIN 4WD and reaches 100 KMPH at 6.4 seconds . Bmw X6 comes with Automatic Transmission with 4WD .

BMW X6 Bottomline

The BMW X6 might loose out on headroom and boot space against the X5, but it offers an unparalleled level of desirability. While it sure is expensive, it’s a very different and unique body style which is attracting many people to the vehicle. The X6 has carved out such a niche that others are now following with their own offerings (Mercedes and Audi). If you want an SUV which drives well, performs brilliantly and looks out of this world, then the BMW X6 is your only choice today.The BMW X6 might be a less practical X5 but the style quotient makes all that worth it.

Building Your Social Media Audience

SEO Agency in Hyderabad

A lot of people in today’ business world don’t like to talk about their social media audience and how they have built it. Some keep their techniques a secret, while others might be ashamed of their lesser methods to gain a sizeable audience.

However you look at it, a good social media audience is crucial if your business is to survive and thrive in a competitive market niche. For Affordable SEO packages in London check Vivid SEO.

Remember that, first, you have to have good content. Without it, the number of fans you have won’t matter as they won’t stick around very long. You have to balance strong content with attracting an engaged audience to make social media really work for you.

Building a solid audience won’t happen overnight and you really don’t want it to anyway. If you are a small business, you can expect a good following, but to really grow that into a broad customer base, you are going to need some help.

Vivid SEO has listing some simple steps that you can take to give you a jump start on your competition and begin growing your social media audience just like the pros.

IMPORT YOUR CONTACTS

You have friends and they have friends, right? Import your current contacts from you social media, business and email accounts and you will be amazed at how many you actually have and how much that will grow your audience.

Facebook, Twitter, even LinkedIn has special features that enable users to easily import their contacts and build their fan base. Just look around in your settings and you will find these features readily available. For SEO Company Check Vivid Digital

INTEGRATE YOUR SOCIAL MEDIA

If you are already running and advertising campaign, (you are aren’t you?) then you already have a platform with which you can extend your social media reach. Add your social media information to your advertising material and watch your audience grow in a very short time.

With print advertising, it is very easy to add your social media links and you can do the same with video marketing also.

Sometimes just the appearance of the social media logos can be enough to make a potential customer search you out the next time they are on Facebook, Twitter or any other social media platform.

DON’T FORGET ABOUT YOUR OFFLINE CONTACTS

Do you have a business that has a physical location such as a retail shop or restaurant? If so, you can place Social Media Cards on your counter for your customers to take. They are essentially a business card, but with your social media information listed on the front.

These are especially handy when you are out of town on business, at a speaking engagement or trade show, or just out and about in your community. To know more details on SEO Services visit Cidoc2015

The places in your business that you could post your social media links is limitless. Pizza restaurants put links on their boxes, stores include the links on receipts, and some even post them on the door to the establishment. Do you see how easy it is to get the message across to your customer base?

Whichever method you choose to build your social media audience, experiment with it and see what effect minor changes can have. You will be left with some knowledge about your customers and a much larger social media audience which can translate to more sales for you.

Datsun GO Hatchback First Drive Review

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Datsun GO Overview

Datsun Go is the model which marked the entry of the Japanese brand in the country. The car which was first introduced in 2014, was pitched in the affordable hatchback segment and was able to grab a slight share of pie in the class. However, the overall response of the car was lukewarm since its inception so the carmaker decided to give a major update in 2018. The new Datsun GO has been launched with an impressive list of updates this time around. The car now looks a bit more upmarket from inside and out with the mechanicals remaining the same. The hatchback was also been high criticized on the safety ground but now the carmaker has responded rightly to the feedback by giving a major update in this department too. At the same time, the affordability factor hasn’t been compromised; even the newer model is more reasonable than the earlier version. Check for Datsun GO  price in Pune at Tryaldrive.

The new Datsun GO gets a range of updates and it seems the carmaker has done a pretty good job. At the front, the signature hexagonal grille feature new mesh and the bumper now looks more angular and sportier than ever, giving the front fascia a nice touch. The Japanese automaker has also fitted LED DRLs which further gives the car more personality. Coming to the side profile, the thing immediately comes to notice is the new set of 14-inch diamond cut alloy wheels with fatter tyres enhancing the side stance of the car. They do look so much pretty that you would think worth stretching your budget a little. Things remain pretty much the same at the rear except the new grey strip beneath the number plate and a nice chrome strip at the base of the boot lid. Other than this, the car gets a new Amber orange colour option which does complement the whole styling package. Other colour options remain the same namely Ruby Red, Bronze Grey, Crystal Silver and Opal White.

Datsun GO Design

Similar is the case with the Indian car market. The sub 4-metre and the small size engine duty have made the business a bit too complicated for car manufacturers. Compact-size sedans and even SUVs are making their way, with some compromise. However, Datsun has introduced a larger hatch called as the Datsun GO+. It is being marketed as a compact utility vehicle and does it do that? We take it for a weekend camping trip and find out how much of the addition exists.

The PLUS stands for the larger boot and additional third row of seating. The Datsun GO+ is based on the GO, and it shows the striking resemblance. The fascia’s of both are the same and the body design is the same till the rear door. After which the belt line rises as you move towards the rear and even the wheel haunches are protuberant. The blacked-out door pillar after the rear door (C-pillar) has a lesser glass area and this makes it very prominent. The roof also gently slopes downwards towards the rear. The boot lid of the Datsun GO+ is a new body part and the tail lamps are the same as the GO. The rear bumper looks stylish and does look muscular.

The length of the Datsun GO is under 4 metres, so it is as long as the Honda Amaze and Maruti Suzuki Swift DZire. However, what this offers is extra flexibility with another row of seating or a humongous boot, when compared to the compact sedans and SUVs. As the ground clearance is the same, it drives like any other compact car and is easy to manoeuvre through tight city lanes with a turning radius of 4.6 metres.

Datsun GO Cabin

Get inside the Datsun GO+ and the first two rows are exactly the same as the GO. The fit and finish is good and plastic quality is decent. In the top-of-the-line variant “T”, the GO+ gets front power windows, mobile docking station connected to two speakers, electric power steering and air-con. If your smartphone is larger than 5.2-inches then the docking station cannot hold it. All the three rows have fixed headrest. In terms of features it misses out on basic things like rear wiper and maybe even rear defogger for improved rear visibility in monsoon and winters. The A variant doesn’t get the mobile docking station, or power windows or the electric power steering also.

The first row is spacious and it has a bench-like seat, for storage of excess luggage next to the driver and the co-driver. Some believe that three people can sit in the front row, but that isn’t the case, as the gear lever will make seating uncomfortable. The second row has generous headroom, but knee room is just fine for tall people. The thigh support too could have been better, but this is one of the best in its segment.

The third row is strictly for kids, and even Datsun calls this as a 5+2. There is barely any head room, knee room or should room for adults. With the third row raised, the boot size is a mere 48 litres and when the seats are flipped the space is 347 litres. One can even flip the second row of seats and further increase the loading space. With the third row of seats folded our entire tenting luggage fitted with ease. For more details on Datsun GO check Byteintobigdata

Datsun GO Performance

The spec sheet remains the same as before. The car comes powered with the same 1.2L 3-cylinder naturally aspirated 12V DOHC EFI petrol engine that produces 68PS and 104Nm of peak torque with the same 5-speed manual transmission doing its duty for transferring the power to the front wheels. This is the same unit that powers Nissan Micra Active and remains the biggest in its class in terms of power and performance.

The engine remains enthusiastic as before with high power to weight ratio. The hatch offers peppy and fun to drive experience especially if the engine is dragged to its redline. A small hitch comes due to limited low-rpm pulling potential. So, one has to really push the accelerator a little hard to get going. But this is something of advantage when you are travelling jam packed or handling the ghats. If you continue to get going, you would not face any problems whizzing in and out of the traffic.

However, the newer model is not as quick as compared to the previous version. Why? Because of the added 150kg of weight and on open stretches the car would run out of breath. And here you would need to plan overtake in advance. But there is nothing to worry much as these cars are meant for pottering within the city premises. Coming to the NVH levels, the carmaker seems to have taken the nasty feedbacks seriously. The engine sound is muffled right to some extent but it does get thrummy if you push it hard. The refinement levels in the facelift has been bettered, there is more cladding so those small pebbles and stones hitting the underbody are now better controlled.

Being a small hatchback, fuel efficiency becomes one of the top priorities. Nothing has changed in the mileage figures though, the new Datsun GO returns the ARAI certified mileage of 19.83 kms for a liter of fuel which is good looking at class it falls in.

Datsun GO Driving

The suspension set up on the GO is pliant for our roads. The ride isn’t very plush but it is comfy enough unless the roads get really bad. The suspension travel is long and the GO siblings have a significant amount of body roll, which feels even more pronounced in the GO+ and sudden lane changes aren’t confidence inspiring. The steering doesn’t provide much feedback and is kind of vague. Braking performance is also pretty average and pedal doesn’t have a sharp bite.

Datsun GO Safety

The braking bite is average and the pedal doesn’t have a sharp bite as there in the competition. The most interesting update comes in the safety department and Datsun might have really surprised many in the auto industry. The carmaker has loaded the new Datsun with standard features such as dual airbags, ABS with EBD, Brake Assist, follow me headlamps and rear parking sensors. This is certainly par with the segment above cars and might attract more first time buyers. So, it seems Datsun has taken the right step in the right direction.

Datsun GO Price in Pune

Datsun Go On Road Price is 4,15,686/- and Ex-showroom Price is 3,40,500/- in Pune. Datsun Go comes in 6 colours, namely Ruby,Sky,Silver,Grey,White,Blue. Datsun Go comes with FWD with 1198 CC Displacement and 3 Cylinders with Maximum Power 67 bhp@5000 rpm and Peak Torque 104 Nm@4000 rpm DRIVE TRAIN FWD and reaches 100 KMPH at 13.3 seconds . Datsun Go comes with Manual Transmission with FWD .

Datsun GO Bottomline

The Datsun GO siblings feel better than before now but there is still a lot of room for improvement. If you really need a 7-seater on a tight budget, the GO+ is the only choice in the market but if you just need a regular hatchback, the GO is a decent proposition if the car will be used strictly within the city. Hyundai is going to launch the all new Santro very soon and this is one car that is likely to have an upper hand over the GO. Cars like the Tata Tiago also make for a good choice, if you can stretch your budget slightly.

The Japanese firm despite of all these additions, has priced the car quite sensibly. The new Datsun GO starts from Rs. 3.29 lakhs while top of the line variant is tagged at Rs. 4.89 lakhs, ex-showroom. Looking at the drastic changes this time, it seems Maruti Celerio, Tata Tiago, Maruti Wagon R and 2018 Hyundai Santro will be having tough time ahead. The new Datsun GO feels a more healthy and interesting package and goes beyond the stigma of an unsafe car. In short, it has become easier to recommend than before.