Facebook Is Cracking Down On Clickbait Again

Vivid Digital Hyderabad

For those of you who don’t keep track, Facebook has recently updated its algorithm and this latest update was expected. The social platform has taught its newest algorithm to recognize clickbait titles.

You know, the article titles that trick you into reading an article only to quickly realize that the article has nothing to do with the title. Many marketers have relied on this tactic as it usually works and its success rate is proven by all of us. For Digital Marketing Company in Hyderabad visit Vivid Digital.

While many users have voiced their complaint about clickbait being used on the social media platform, it has taken Facebook quite some time to respond. By evaluating signals including time spent on a given page, Facebook has put their focus on clickbait users and taught their new algorithm to search for clickbait articles.

However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly written headlines that help them decide how they want to spend their time and not waste time on what they click,” Facebook team informs.

Since clickbait articles follow pretty much the same title formula, Facebook’s algorithm will determine a perceived level of tackiness by considering two elements:

(1) if the headline withholds information required to understand what the content of the article is; and

(2) if the headline exaggerates the article to create misleading expectations for the reader.”

What does this mean for users who post clickbait content as a means of marketing or advertising their business or pages? For web design services in Hyderabad visit Vivid Design Consultancy.

The algorithm will also learn pages and domains that publish high volumes of clickbait content and those will face some sort of punishment. Once the affected pages stop posting clickbait content, the algorithm will eventually rank their posts higher in News Feeds.

This change in Facebook’s algorithm just goes to show how important quality content has become. It’s not enough to post “something” and hope “someone” will read. Content marketing is important to small businesses on the social media platform and supplying consistent, quality content is the key to success.

Any time Facebook updates its algorithm, they receive some complaint from its users. Not this time. It is clear that this algorithm is a good one and that it will make Facebook News Feed a better place.

Not only will it improve user experience, it will also allow smaller companies with truly amazing content to shine even more. For more information on SEO Services check Cidoc2015

There is a much larger implication of this update that is this clickbait-combating strategy is sending publishers a clear and definite message: the standards are being raised. This means content writers have to step up their game or they will be left behind.

Ford Figo Review & First Drive

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Ford Figo Overview

After the Aspire, it was time for the second-gen Figo to receive its midlife update. These updates usually address major issues plaguing pre-facelift models. So, what could be the need of the hour for the Figo? A heart transplant? Yes, the petrol-powered pre-facelift Figo was uninspiring and lethargic, unlike its diesel counterpart with a drool-worthy punchy engine. To counter that, Ford has now introduced its new Dragon family of petrol engines in the updated Figo along with some minor styling and feature updates. Are these changes enough to put the Figo back as an option worth considering? We took the updated Figo for a spin in sunny Jodhpur to find out.

Ford Figo Look

The cosmetic upgrades on the 2019 Figo may feel subtle in these shots, but in the flesh, it looks fresh especially when viewed head-on. There’s a sportier honeycomb mesh grille that’s not only finished in glossy-black, but now fills the grille in entirety. Besides that, the lower bumper now has a more angular design, along with a snazzy fog lamp surround that’s finished in a bright matt blue shade.

While the silhouette is similar to the outgoing model, you’ll still notice the new shape 15-inch alloys finished in glossy-black (in Blu version). At the rear, only the mildly restyled lower section of the bumper catches your attention. We have to admit that all these tweaks make the 2019 Ford Figo more attractive than ever. In fact, when spotted from a distance, the new Blu variant (in white paint), is similar to the older Figo ‘Sports’ version.

Ford Figo Comfort

If you find it hard to see the changes on the outside, we bet you won’t say the same once you step inside and that is mainly thanks to the new 7 inch touch infotainment system. This makes the dashboard look cleaner thanks to lesser number of physical buttons. The infotainment system isn’t the Sync 3 you find on the Freestyle and the Aspire. Which isn’t such a big problem until you realise that there aren’t any phone mirroring features. So no android auto, no apple CarPlay and no mirror link either, which has now become a norm at this price range.

The Blu variant, on the inside, comes with blue accents on the door pads and contrasting blue stitching on the seats. Thankfully it doesn’t look over the top. In terms of quality, there are no soft touch plastics in the cabin and even the graining looks a tad cheap compared to the Grand i10 or even the Swift. However, this isn’t a deal breaker and on its own, the quality is acceptable. In terms of seating comfort, it comes with the same space as the old car and the front seats are wide enough and comfortable. The rear,seat doesn’t have the same amount of space unlike those of its competitors, but still it is quite comfy with decent thigh support and adequate knee room. Unlike the old car, the new Figo also gets adjustable rear headrests, which is a great addition in terms of safety and comfort.

The boot, at 257 litres, is large enough and the rear seat can be folded for added space. A split folding rear seat though would have been welcome. There is a good amount of storage space upfront with large door pockets and a number of small storage spaces. But at the rear you feel short changed as there is very little storage except for the seatback pockets and a single cup holder.

In terms of equipment, the Figo comes well equipped. It has premium features like automatic headlamps and rain sensing wipers on the top Blu variant. Another thing to point out is that the touchscreen infotainment system comes as standard in all three variants. It does miss out on features like LED headlamps, daytime running lamps and phone mirroring features on the infotainment system which is offered on rival products. But it more than makes up for that, by offering best-in-class 6 airbags on the top variant.

Ford Figo Gearbox

Coming to the most significant update in the Figo, its new set of petrol engines from Ford’s newest ‘Dragon’ family. There’s a 1.2-litre and a 1.5-litre petrol engine on offer, both 3-cylinder units. The former is offered with a manual, while the latter is exclusively available with an automatic. The petrol powertrain options are, in fact, completely fresh for the updated Figo as Ford has introduced the new 5-speed manual gearbox for the 1.2-litre as well as a 6-speed torque converter for the 1.5-litre, replacing the previous 6-speed DCT (dual-clutch automatic). The diesel engine has been carried forward from the pre-facelift model as is. However, it has also received the new 5-speed manual.

The new 1.2-litre petrol as well as the diesel, while the 1.5-litre petrol automatic wasn’t available. Let us begin with petrol first. We’ve already encountered the 1.2-litre three-cylinder Dragon petrol on the Freestyle and most recently, the Aspire facelift. It is a huge, huge improvement over the old four-cylinder unit of the same displacement. And the updated Figo turned out to be no different. The new 1.2-litre is not only peppier but also more efficient than the engine (18.16kmpl) it replaces. To know more details on Ford Figo visit Byteintobigdata

Being a three-cylinder engine, the new 1.2-litre purrs to life with a mild vibratory cold start. But it gets fairly smooth in no time. The engine is fairly refined given the segment standards and has a sweet note when pushed hard. The engine isn’t that responsive initially, but that doesn’t mean it requires frequent downshifts as it pulls cleanly in higher gears. The engine changes character around 3000rpm as it begins to surge ahead eagerly as it offers a pretty meaty mid-range. Just like other small displacement naturally-aspirated engines, it needs to be revved to extract the most out of it.

Keep it in its sweet spot and the new three-cylinder engine won’t disappoint. Power comes linearly and in a tractable manner till it maxes out just below the redline at 7000rpm. Out on the highway, the Figo is capable of hitting triple-digit speeds rapidly and its brakes are confidence-inspiring. This is expected because the Freestyle and the Aspire, based on the same platform, display these traits as well.

The diesel continues to shine with its outright power and torque, which are the best in the segment. From the get-go, the diesel pulls and pulls and pulls with hardly any turbo lag. We won’t be focusing much on the diesel as it has been carried forward, but continues to be among the strongest points for the Figo. Enriching the whole experience is the new slick-shifting 5-speed manual from Getrag. Available with both the new petrol and the diesel, it slots in much better than the older one.

Ford Figo Riding

When it comes to ride and handling, the Ford Figo remains as strong as before. The steering is direct and it is eager to change direction too. The Figo feels a little soft initially and body roll is gentle but not excessive. In fact, the suppleness doesn’t come at the expense of stability and even at high speeds on an undulating surface, the Figo feels rock solid. In terms of comfort too, this Ford shows great composure, whether it be at high or low speeds and the ride quality is flat and it absorbs the worst of road conditions with aplomb. Even the brakes feel strong and the pedal feel is sharp yet progressive.

Ford Figo Safety

The updated Figo is available with dual front airbags, ABS with EBD, front seatbelts reminder and rear parking sensors as standard across the variant lineup. The top-spec Titanium Blue variant adds side and curtain airbags, which are exclusive to the Figo in the segment. The petrol automatic variant exclusively comes with ESP (electronic stability program), TCS (traction control system) and HLA (hill launch assist) — these are also segment–firsts.

Ford Figo Price in Chennai

Ford Figo On Road Price is 6,73,751/- and Ex-showroom Price is 5,82,600/- in Chennai. Ford Figo comes in 7 colours, namely Deep Impact Blue,Smoke Grey,Ingot Silver,Tuxedo Black,Sparkling Gold,Oxford White,Ruby Red. Ford Figo comes with FWD with 1196 CC Displacement and 4 Cylinders with Maximum Power 87 bhp@6300 rpm and Peak Torque 112 Nm@4000 rpm DRIVE TRAIN FWD and reaches 100 KMPH at N/A . Ford Figo comes with Manual Transmission with FWD .Check for Ford Figo price in Chennai at Tryaldrive.

Ford Figo Bottomline

Let’s put things in perspective here. The 2019 Ford Figo falls short of expectations due to absence of some key features like LED headlamps, DRLs and phone mirroring functions on the new infotainment system. We have to admit that these can be deal breakers in an otherwise brilliant package. One that simply shines thanks to Ford plonking a new peppy petrol engine, fitting new manual gearboxes and freshening up the dash with the new infotainment system. These fresh additions join the Figo’s existing list of fortes, such as comfortable seating, and the sorted ride-and-handling combo. The icing, of course, is the pricing which seems to be spot-on with the competition. Ultimately, we feel that Ford has really nailed it this time with the 2019 Figo!

Honda City Hatchback First Drive Review

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Honda City Overview

Ever since its launch, the City has been a pillar of Honda’s success in India, a darling of the Indian car buyer and, more often than not, the class best-seller. But this title has been under threat lately with stiff competition from Maruti’s Ciaz. Right on cue, Honda has launched the 2017 City with revised styling, new features and a new variant line-up.

The City gets a new top ZX trim which comes only as a petrol automatic or diesel manual; and not as a petrol manual. The ZX brings a number of new and sought-after features to the Honda mid-sizer, which should help it appeal more to those who simply must have the latest kit. Prices for the updated City start at Rs 8.49 lakh for the base petrol and go up to Rs 13.56 lakh (ex-showroom, Delhi) for the top end diesel.

Is this the winning formula that will help the City get back to the top? Read on to find out.

Honda City Style

For those who actually thought that the new facelift sedan will get a completely new exterior design will perhaps be bit disappointed because instead of a complete overhaul Honda decided to give it a subtle exterior update.

Expect the facelift sedan to get a completely new grille with chrome inserts on them. While expect the front headlamps and the front bumper to get almost the same design as that of the newly launched Jazz hatchback. This overall front face sticks strictly to Honda’s ‘Exciting H Design’ language. Expect the grille to get blacked out theme as well. Besides all these cosmetic changes the other exterior change might also include a new set of alloy wheels while the overall side profile of this sedan will remain unchanged.

Just like the blacked out front grille you can also expect the pillars of the sedan to get blacked out as well just to add more premium touch to its exterior. As far as the overall dimensions are concerned expect it to remain unchanged however the addition of new bumpers might add a few mm or more to its dimensions.

Honda City Space

The interiors are There has a few add-ons though. The plastic quality feels better now and is put together well. A larger touchscreen infotainment system dominated the centre part of the dash. and this has better resolution too. The system has HDMI input and MirrorLink as well. There is reverse camera and even six airbags on offer on the ZX variant.

There is more than sufficient space in the 2017 City. The front row seats are comfortable and spacious. There is ample of head room and leg room. The seats have good comfort and are good enough even for long distance travel. The rear seats are also spacious and have good amount of comfort too. The arm rest falls a bit too low but other than that there is no other issue. The boot space is 510 litres, which is sufficient for a family of four.For more info on Honda City check Bigintmedia

Honda City Gearbox

The City continues to be powered by the same set of petrol and diesel engines. The 1.5 litre i-DTEC engine that makes 100hp and 200Nm delivers great low-end performance and is smooth and linear in a very un-diesel-like way, but rev it hard and it becomes rather noisy. Honda claims to have added more insulation for lowering the NVH levels in the diesel, and, though it is a marked improvement, there’s only so much that could be done to curb what is inherently a noisy engine. Ambient sounds have gone down a bit, but the diesel engine rattle is still an issue.The petrol option is of course the tried and tested naturally-aspirated 1.5 i-VTEC engine developing 119hp and 145Nm. The motor is still a riot for enthusiasts, revving out eagerly to its red line and making a lot of its power at the top end. It’s quite usable at the bottom end too and, as the revs climb, it can get a bit vocal.

Gearbox options remain the same as well with a six-speed manual for the diesel and a choice between five-speed manual or seven-step CVT automatic for the petrol. With India’s crowded roads and newfound fondness for automatics, it’s sad that the City doesn’t offer such an option on the diesel, but that’s just something that will perhaps have to wait for the next generation.With no mechanical changes to the suspension either, the ride remains largely the same, which is to say agreeable by class standards, but not the class best. There’s still a fair bit of roll around corners and the ride quality can get a bit choppy at times. The top ZX variants do get new 16-inch alloys and wider tyres, and thankfully they don’t seem to have hurt the ride quality at all. As for the handling, we didn’t get much of a chance to test it on Delhi’s wide, smooth and straight roads, so the verdict is still out on that one. Check car loan for Honda City at Fincarz.

Honda City Driving

There are no tweaks for the suspension as well in the updated model and we feel it doesn’t need it either. The City has got a very balanced setup, which offers pliant ride quality and nimble handling. The ride might feel a tad stiff at low speeds but it flattens up as you gain speed. The high speed stability is good but you might feel the need of wider tyres. Handling is quite engaging and the City feels eager to dart into corners but again, the undertyred setup tends to lose some grip when you push the car to its limit.

The steering makes you feel connected to the road and there is no sense of numbness. It is quick to respond and offers decent feedback. The body roll is well controlled and you don’t get tossed around much on the twisties. Ground clearance is not a big issue in the fourth generation City, it rarely touches the underbelly on big bumps and potholes. Braking performance is good and the pedal bite is confidence inspiring too.

Honda City Safety

Thankfully, more and more manufacturers are taking safety seriously nowadays and so is Honda. The City facelift gets dual airbags and Anti-lock brakes along with electronic brake-force distribution as a standard fitment. Adding to standard list of equipment are the ISOFIX mounts for child seats. The top ZX trim gets six airbags which include side and curtain airbags, which is a great offering, in our opinion

Honda City Cost in Pune

Honda City On Road Price is 10,21,065/- and Ex-showroom Price is 8,96,000/- in Pune. Honda City comes in 5 colours, namely Carnelian Red Pearl,Alabaster Silver Metallic,Golden Brown Mettalic,Modern Steel Metallic,White Orchid Pearl. Honda City comes with FWD with 1497 CC Displacement and 4 Cylinders with Maximum Power 117 bhp@6600 rpm and Peak Torque 145 Nm@4600 rpm DRIVE TRAIN FWD and reaches 100 KMPH at N/A . Honda City comes with Manual Transmission with FWD .Check for Honda City price in Pune at Tryaldrive.

Honda City Conclusion

Offcourse the facelift city no doubt will help carry forward the legacy of the City sedan ahead. This has been one of the most popular C-segment sedans of the country and actually has helped Honda to cement their position in the Indian market. The facelift sedan might not bring a lot of change with it but it definitely will help bring some fresh appeal with it until and unless the new generation sedan is launched in the Indian market.

Are Infographics Still Effective?

Digital Marketing Agency Hyderabad

Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. For more details Visit SEO Company London.

One such tool is the infographic. We are often asked if infographics are still effective and if businesses can benefit from them.

Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers. For SEO Services Check Vivid Digital.

The list below has some important stats that show the effectiveness of infographics for your business or website:

A. Infographics are “liked” and shared on social media 3X more than any other type of content.

B. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

C. People following directions with text and illustrations do 323% better than people following directions without illustrations.

D. High quality infographics are 30 times more likely to be read than text articles.

E. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

F. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

G. 90% of information transmitted to your brain is informational.

H. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

I. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.

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