How To Use Social Media Effectively For Your Non-Profit

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No matter what your non-profit specializes in, fundraising is an integral part of the operation and social media can be used very effectively in fundraising. To reap the highest rewards, you must follow a few simple rules.

Set your Objectives

If you want to gain a competitive edge, you must increase your total level of social, mobile, and public relations engagement and pay close attention to the response from your target audience. You want to increase your non-profit’s brand awareness, engage your existing brand followers, and convert followers into contributors through multi-faceted marketing and public relations campaigns with your primary objectives in mind.

Your first objective may be to increase website traffic by attracting the right visitors. This means you have to get to know that user persona and script messages and information designed to pique their curiosity prompting them to go to your website to learn more about your mission or program. Check for SEO Agency in Hyderabad

Your next objective may be to Increase your conversion rate by turning visitors into contributors. To accomplish this you will want to message directly to the heart, not the mind. You will identify with the priorities of the target audience and give them an opportunity to get involved and make a difference.

Your third objective may be to Increase average donation size by turning one-time contributors into repeat contributors and increasing donation size. This will require regular engagement through drip campaigns, active calls to action, and learning more about your contacts.

Learn the Landscape

According to Bloomberg Business Week Article on February 20, 2014, the wealthier are getting wealthier but they are not sharing it. The report says. “Giving is up since the financial crisis. But while the stock market has made a complete recovery, top-50 philanthropy has clearly not. And this kind of giving has not nearly kept pace with the rise in American billionaires’ wealth over the past decade.”

This highlights the stiffer competition in the marketplace for organizations looking to grow through private donations. This climate makes your job harder and highlights the need for consistent messaging across all of your digital platforms to rise above the noise in the marketplace. For Digital marketing visit getreadyoregon.org

Get the Right Tools

Having a hammer when you need a screwdriver is no fun. No matter how hard you try, you can not get the hammer to fit into the straight slot on the screw. The same is true with social media tools. Once you have figured out who you want to connect with you will need to select a toolset. You may choose a blog with integrated social networking like WordPress or you may choose a collaboration platform that informs and educates like Wikis.

There are as many options and possible combinations as you have imagination. If you want a comprehensive toolset that does everything from track a visitor on the website to send campaign emails then you may want to consider a HubSpot type tool that handles every aspect of donor cultivation. Other options include Hootsuite, Rignite, Constant Contact suite of tools, and MainStreetHub.

How To Learn Digital Marketing

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The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’

There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:

Self-learning

      Or

Learning from Digital Marketing experts

Learn Digital Marketing: Self Study

If you decide to learn digital marketing by yourself, here’s how you can proceed:

1. Digital Marketing Blogs

Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are:

A. The Moz Blog

B. Neil Patel Blog

C. Search Engine Journal

D. Kissmetrics

2. Videos

After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful. For more info visit SEO Agency in Hyderabad

Digital Marketing videos will not only give valuable insights but what and why too.

3. Podcasts on Digital Marketing

If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.

4. Digital Marketing Slideshows & Infographics

Find it easy to learn via visual presentations? Digital marketing slides and infographics is another great way to learn about digital markting and also the what, why, and how aspect of it.

5. Digital Marketing Books

Books are the best way to learn digital marketing. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful.

Some of the top digital marketing books are:

A. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick

B. The Power of Visual Storytelling by Ekaterina Walter

C. Global Content Marketing by Pam Didner

D. You’re My Favorite Client by Mike Monteiro

6. Free Digital Marketing Courses

There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career:

Google Online Marketing Challenge

With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.

This free online digital marketing course will help you with real-world experience element.

WordStream’s PPC University

Created by WordStream, it is a free online learning resource to help beginners build your digital marketing skills and PPC abilities. One good thing is that this digital marketing course is mobile-friendly so you can learn whenever you have time. Check for  SEO Services in Hyderabad visit kokoliko.net 

Social Media Quickstarter Digital Marketing Course

Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate email with social media marketing. It provides a step by step lessons where beginners can study digital marketing tactics for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn, online listings, review, and blogging sites.

Moz’s SEO Training Course

This is one of the best courses for those who need a very basic introduction to the world of search engine optimization.

This course does a fine job in explaining different components of SEO for beginners have no practical knowledge.

Audi Q3 Hatchback First Drive & Gearbox

Audi Q3 Overview

The Audi Q3 marks as the gateway for the German carmakers in the SUV line up in the country. It is also among the highest selling models for the Ingolstadt based manufacturer in the subcontinent. The Audi Q3 is mainly designed for the young and enthusiastic customers and priced very sensibly. Audi Q3 SUV gets the stylish exteriors and is highlighted with smooth headlamps and fitted body shell. The all-new 2017 Audi Q3 is crafted with minute athletic details to show the company’s excellence of merging the sportiness and beauty together. The vehicle was first brought into the subcontinent back in the year 2012, following the company provided the mid-life facelift in 2015 and now again in the year 2017 it get subtle update inside and out. The new 2017 Audi Q3 gets new features as well as a new engine to keep the customers pampered. View offers on Audi Cars from Audi dealers in Hyderabad at Autozhop

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Audi Q3 Look

For a naïve, it’s close to impossible to spot the visual difference between the latest and the 2015 version. But there are just two major changes on the outside. First is the revised front bumper with the faux air-inlet slightly bigger than before. Secondly, the additional cladding gives the car a typical SUV look. Almost everything else remains ditto to the previous version. The all-LED headlights look smooth as always with the daytime running lights grabbing your attention instantly. The front features a black hexagonal grille surrounded by matte silver beautifully connecting to the headlamps.

The side profile continues to sport the 10-spoke alloy wheels with the same dynamic stance. The car seamlessly blends the SUV stance with a coupe-like structure. What’s cool at the derriere are the turn indicators that blink sequentially in the direction of the turn. The LED taillights go well with the tailgate while the profound tailpipes look quite similar to Yeti. Overall, there are subtle changes when it comes to aesthetics but the car remains unmistakably Audi. It might not have the same flair as of Mercedes Benz GLA Class as of now, but the crisp lines and the upright stance is unquestionably impressive. In simple words, it seems Q3 looks more like a scaled-down Sports Utility Vehicle rather than a blown-up hatch.

Audi Q3 Comfort

Inside the Audi Q3, the upholstery is available in two colour options, Black and Pistachio Beige. The Audi Q3 has a dual zone air conditioning system and electrically adjustable front seats with the driver memory function. The steering wheel, which is also wrapped in leather comes with steering mounted audio, phone and cruise controls. All Audi Q3 variants are offered with Audi Multi Media Infotainment System.

Inside the cabin, the new Audi Q3 gets instrument panel which is divided into two levels: the top part includes the air vents; the bottom section incorporates the large octagonal area with its black-panel look. The instrument panel varies the motif of the Singleframe and is surrounded by a wide chrome strip. The high-gloss black trim surrounds the central element of the new operating concept: the MMI touch display. Together with the air conditioning controls underneath, it is tilted 10 degrees toward the driver. The pushbutton module for the lighting functions, which replaces the rotary control on the predecessor model, is slotted into the panel to the left of the steering wheel. Other top extras include the two-zone air conditioning, the auxiliary heating, the heated steering wheel and the panoramic glass sunroof.

Audi Q3 Gearbox

This car will be offered in India in two engine options. The first one is the tried and tested 35TDI engine that has a cubic capacity of 1968cc and offers 143 hp power and 320 nm of torque. This diesel engine is mated with a 6-speed S-tronic transmission and offers a top speed of 224km/h. It’s quick too as it can do a 0-100km/h dash in under 10 seconds.

But what’s interesting here is the new 1.4 litre 35TFSI petrol motor that the new q3 will be offered in. The 1395cc petrol engine produces 150 hp power and 250 nm of torque. There is a 7-speed S tronic transmission on offer with this one and together the company says that it will return you a fuel efficiency of 19.20 km/l. With us, driving in the city and open roads, it returned us a fuel efficiency in excess of 15km/l at all times.

The new petrol engine also comes with Cylinder on Demand. This gives the new Audi q3 a dual character. In city driving it utilises just two cylinders and when you need power all four cylinders are in action.This also makes the car highly fuel efficient. The new A3 even with two cylinders running during low to medium loads does not give an impression of being an underpowered car. But while driving it does feel a little on the lighter side of things.Ride quality on the new A3 is as German as it can get. It’s comfortable, sporty and gives you optimum driving feedback with both the engines.

Audi Q3 Driving

Quattro defines the Q3, it’s what gives it its fantastic agility and sports cars like maneuverability. Add in the front subframe from the TT, the hood and hatch, lower wishbones and wheel carriers all made of aluminum to offset the weight of the four wheel drivetrain, and what you get is a SUV that weighs 1585kg (kerb), thus the dynamics of a sporty car. The suspension is setup stiffly, but not so much to make driving it long distance an uncomfortable affair. The stiffness reduces body roll and is even better at gliding over bad surfaces. You really don’t sense the firmness until you’re at slow speeds in the city and happen to go over a really bad stretch of tarmac. In that case the suspension can get all rattly.

The electromechanical power steering is very light and will find a lot of admirers. It even gains weight as speeds increase but is lifeless and lacks the feel you’d get from a hydraulic unit. It’s not a bad thing and the only ones to be affected by this will be the enthusiasts who will find it to be too light. For all other purposes this steering works wonderfully especially when its allied to the short 2.7 metre turning radius that makes swinging this SUV around in traffic buttery smooth. This is an incredibly well poised car and feels stable at all speeds and in all situations. It’s very confident at high speeds on the national highways and slices through corners effortlessly. Overall comfort is not something you will have any complaints about. The seats are supple but supportive and the cabin well insulated from the elements so wind noise and engine clatter is almost negligible.

Audi Q3 Safety

The Audi Q3 comes equipped with all-disc brakes with tech like ABS with EBD and emergency brake assist system. The pedal is also well calibrated. As a result, you get strong performance from the SUV while simultaneously maintaining composure under hard braking conditions.Further, the safety is boosted through 6-airbags, electronic stability program, traction control, hill descent control as well as rear parking camera with sensors. The car also provides side-on collision protection, Integrated head restraint system and Electronic Differential Lock (EDL) as part of the overall safety package.

Audi Q3 Cost in Hyderabad

Audi Q3 Ex-Showroom Price in Hyderabad ranges from 33,40,000/- (Q3 30 TFSI Premium AT FWD) to 41,54,250/- (Q3 35 TDI Quattro Technology). Get best offers for Audi Q3 from Audi Dealers in Hyderabad. Check for Audi Q3 price in Hyderabad at Carzprice

Audi Q3 Conclusion

Audi Q3 is available in three different variants in the country: Premium, Premium Plus and Technology. As far as the pricing is concerned, its base trim Premium is available at the price tag of Rs. 34.73 lakh for the petrol and Rs. 36.53 lakh for the diesel variant. Its premium plus model is tagged at Rs. 39.68 lakh while the top-of the line trim technology is offered at the price tag of Rs. 42.88 lakh, ex-showroom. Audi Q3 Design Edition 35 TDI Quattro is tagged at Rs. 40.76 lakh. The vehicle competes against similar stalwarts in the segment including BMW X1, Mercedes-Benz GLA and Mini Countryman.

Top Successful Tactics And Platforms For B2B Social Media

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The B2B marketing community faces different challenges than traditional B2C companies, and sometimes they have to get more creative in strategizing and implementing social media. Each year, the statistics seem to show a lot of hope, but not a lot of growing confidence on the part of B2B marketers when it comes to this area.

Until this year, that is.

I looked at the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report back in November, but coming across it again today while searching for new stats online, some new things about the study jumped out at me and I thought they might be helpful in drawing up a roadmap for improvement. Check For Digital Marketing Companies in Vivid Digital 

One interesting way that the study was able to identify the best practices of successful B2B marketers was to compare them in many different categories to their less successful compatriots. Clearly it helps to have a bigger budget allocated for B2B marketing, but having a documented content strategy and someone to oversee it also makes a big difference.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge. Curiously, the number of tactics and social media platforms used also increases when you compare the most successful companies to the least successful ones.

The most effective B2B companies used an average of 15 social media tactics in their marketing strategy, while the least successful used an average of 10 tactics. The most effective B2B companies also are active on an average of 7 social media platforms compared to the 4 platforms of the least effective companies.

The use of social media in the B2B marketing sphere has increased across the board, with Slideshare, Google+, and Instagram being the platforms that saw the largest increases. When it comes to confidence and effectiveness, LinkedIn is the only platform that the majority of B2B marketers consider to be effective, however, with 62% of B2B marketers in agreement. For SEO Agency in London visit here

Facebook is Still a Challenge for B2B

Twitter is the second most effective social platform for B2B marketers at 50%, with YouTube close behind at 48%. Facebook remains a challenge for many B2B marketers, coming in with only 30% of respondents believing it to be effective. This isn’t much of a surprise, since the social network remains a place for friends and more personal discussion. B2B businesses with very specific verticals will likely continue to find it difficult to engage with people on Facebook who are looking for different kinds of interaction.

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends. Click to enlarge.In-Person Events and Social Media Follow-up

Again, B2B content marketers have rated in-person events as the most effective tactic.The most-used tactic (at 87%) is “social media (excluding blogs),” and there is a kind symbiosis available in these statistics if you’re looking for it. B2B marketers who attend and host live, in-person events can considerably increase the effectiveness of the relationships that are forged at events by staying active and acquainted afterwards using social media.

Since joining the Social Media Club of Kansas City five years ago and attending conferences all over the country, I can attest to this tactic personally. B2B marketers can host events for their clients and prospects that position themselves a thought leaders and continue that conversation with attendees well after the event has ended through a well-rounded social strategy. What better to foster loyalty and cement real relationships?

Other Most-Used B2B Social Marketing Tactics

Listening online to see how people interact with your content and spread it throughout social media will continue to be essential to social media strategy, even as the tactics change over time. Other of the most successful B2B marketing tactics from the study include articles on website, enewsletters, blogs, case studies, and videos. Click the image to the above right to see the full list, from most-used to least-used tactics.

What tactics and strategies have you developed for your B2B business? Have any of these statistics pointed you in a new direction or helped you formulate a strategy for 2014?

Virtual Phone System Is Important For Your Direct Sales Business

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Choose a new telephone number it can be local or toll free. Think from your customer’s standpoint. A phone number that is easy to remember will be the key to getting more customer calls. Imagine using 800 plus your Company Name. Sure, your toll free number will encourage your customers to call you often without paying long distance charges.The next step would be to configure your business greeting, hold-on music or message, and call forwarding number.

For successful business owners, reducing expenses and increasing sales and enlarging concomitant profits are the constant goals. A direct sale, in marketing parlance, is a term used to refer to the process by which products and services are sold to customers, without any intermediaries.Regardless of the nature, size and scope of business you are in, having a Virtual phone system can help you effectively meet your business communication needs and also help promote direct sales. Check for Virtual Phone System in Linkedphone

For running a successful business, telephone communications should be optimized in such a way that customers are never asked to wait for lengthy amounts of time, or the calls transferred several times, before reaching their intended recipients.The first obvious step in successful marketing is to have a way for customers to reach you. Availing a Virtual phone system will entail just three simple steps:

Instead of hiring a receptionist to answer and handle your calls, you will have a significant cost saving with a virtual phone system that will efficiently interact with your callers. The auto attendant will route calls to a specific employee or department.Callers can be directed to the mobile or land-line number of the subscriber’s choice or can leave a message which is sent to the subscriber via email.

Prospective customers often want information about products and services before they get ready to buy. Record salient details about your products /services in a convincing manner so that callers can hear either when the calls are placed on hold or when customers access a specific extension on your toll free number.Persuade your callers to leave their contact information or simply use your virtual phone system’s non-blocked caller ID to capture the caller’s phone number.

With the call forwarding feature as part of the virtual phone services, business owners and their employees can forward their incoming calls to their mobile phones in order to take calls while they are out of office. This will ensure no important customer call is missed.

The final step would be to publish the number and benefit from total call management. To achieve better results, it is suggested that you organize a large-scale promotional campaign for the phone number through social networks, websites, business card, print media, television, radio etc.A virtual office phone system also provides businesses with a feature known as an info hotline or sizzle line.

The business owner can take advantage and attach a per-recorded message that explains the products, pricing and other relevant particulars.The Virtual phone system will thereafter begin to consistently fetch you direct sales – which you would have missed hitherto.

Apart from serving as a powerful marketing tool to boost direct sales, Virtual phone services provides many additional features like caller ID, online faxing, and professional voice talents to record your greetings.