You may have heard the terms white hat SEO and black hat SEO. Taking its cue from old time Westerns where the good guys wore white hats and the bad guys wore black ones, the difference between white hat vs black hat SEO is the difference between accepted SEO practices, and ones that are seen as less ethical.
White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need.
In contrast, black hat SEO is about trying to take shortcuts and game search engines. Be warned: this rarely works and black hat blog posts and content can get you penalized. For Digital Marketing Services Check Vivid Digital
Black hat SEO practices to avoid include:
A. Keyword stuffing
B. Thin content
C. Automated comment spam
D. Content scraping
E. Cloaking, hidden text, and doorway pages
F. Sneaky redirects and malicious site behavior
G. Link schemes
Are Google search results personalized?
Sometimes. Google encourages you to login to your Google account and to link it to your Chrome browser. And it also collects your search history. That can result in personalized search results. If you want to avoid this, you can search in an incognito or private window so you get the true picture on SEO. SEO Companies in London visit here
Is search engine optimization dead?
As Mark Twain once said, sorta, the death of SEO has been greatly exaggerated. As you’ve seen, there are some SEO practices that used to work that don’t work any more. But there’s also plenty of information right here in this guide about the SEO practices that work. And we know they work, because we use them too.
How do you get to the top of Google search results?
Here’s the truth – only one site can be number one for a particular keyword, and there’s a lot of competition out there. But optimizing your site can make a difference to which site that is, as rankings fluctuate all the time. Plus, as long as you’re in the top 3, or at least on the first page, you’ve got a chance for people to find and click, which is what you want. If you deliver what they need after the click, that increases your chances of being relevant for future searches for that term.
Why is SEO so important?
If you don’t look after SEO, you can get lost among the trillions of links out there. SEO gives you a shot at ranking for the terms which your customers use, so you can do better business.