What Is White Hat Vs Black Hat SEO?

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You may have heard the terms white hat SEO and black hat SEO. Taking its cue from old time Westerns where the good guys wore white hats and the bad guys wore black ones, the difference between white hat vs black hat SEO is the difference between accepted SEO practices, and ones that are seen as less ethical.

White hat SEO includes all the SEO practices we’ve talked about so far which take a long term approach to site optimization and focus on the user experience and what people need.

In contrast, black hat SEO is about trying to take shortcuts and game search engines. Be warned: this rarely works and black hat blog posts and content can get you penalized. For Digital Marketing Services Check Vivid Digital  

Black hat SEO practices to avoid include:

A. Keyword stuffing

B. Thin content

C. Automated comment spam

D. Content scraping

E. Cloaking, hidden text, and doorway pages

F. Sneaky redirects and malicious site behavior

G. Link schemes

Are Google search results personalized?

Sometimes. Google encourages you to login to your Google account and to link it to your Chrome browser. And it also collects your search history. That can result in personalized search results. If you want to avoid this, you can search in an incognito or private window so you get the true picture on SEO. SEO Companies in London visit here

Is search engine optimization dead?

As Mark Twain once said, sorta, the death of SEO has been greatly exaggerated. As you’ve seen, there are some SEO practices that used to work that don’t work any more. But there’s also plenty of information right here in this guide about the SEO practices that work. And we know they work, because we use them too.

How do you get to the top of Google search results?

Here’s the truth – only one site can be number one for a particular keyword, and there’s a lot of competition out there. But optimizing your site can make a difference to which site that is, as rankings fluctuate all the time. Plus, as long as you’re in the top 3, or at least on the first page, you’ve got a chance for people to find and click, which is what you want. If you deliver what they need after the click, that increases your chances of being relevant for future searches for that term.

Why is SEO so important?

If you don’t look after SEO, you can get lost among the trillions of links out there. SEO gives you a shot at ranking for the terms which your customers use, so you can do better business.

Renault Duster Review & First Drive

Renault Duster Overview

Renault originally entered the Indian market in a joint venture with Mahindra in the year 2007 with the Logan (Now the Mahindra Verito). Even with all the experience from the joint venture and data from its sister company Nissan, it failed to create traction with its initial portfolio which included the Fluence, Koleos and Pulse. Renault entered India as a standalone in the year 2011, but continued to see dismal sales figures. The Duster debuted in mid 2012 and turned things around for Renault in India almost overnight. Banking on its success, Renault also added an All-Wheel Drive variant to the lineup. View offers on Renault Cars from Renault dealers in Hyderabad at Autozhop

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The Duster captured the mini SUV market with its SUV form and compact size. A segment that everyone, right from Hyundai, Ford and even Maruti, now have their eye on.The market has had an onslaught of cross-over SUVs since the Duster broke cover, but the Renault has managed to hold its own. What makes the Duster so desirable as opposed to a full-size SUV’s which boast better off-road capability and could seat 2 more than the mini SUVs? We find out!

Renault Duster Look

The Duster’s basic design will not change much. The robust looks will beth same. The front and rear end will get an all-new treatment. The front will be sleek and look more modern as well. A diamond finish grille continues end to end between the headlamps. The headlamps are wider and look meaner than the current one.LED daytime running lights will also be embedded into them.Scuff plates on the bumper will add a tough look to this SUV. The bonnet is also muscular and endorses the SUV DNA of the Duster. The wing mirrors are all-new and much more sleek now. The wheels arches are flared up in a much better fashion now. Prominent roof rails are seen here and look purposeful. New 16-inch alloy wheels increase the ground clearance as well

The side remain quite similar to look at. There is body cladding that extends to the front fender. The door handles are still not the grab type ones, which is disappointing. This means keyless entry is still not on the cards. The rear of the Renault Duster 2019 loss trendier now. It gets new taillamps similar to the Jeep Renegade. Overall, the New Duster 2019 is more stylish and sleeker.

Renault Duster Comfort

The Duster is nicely spacious and comes with comfortable seats. Visibility all around is also pretty good. The dashboard has always had a pretty simple layout and the number of features was also limited earlier. The 2016 Duster comes with a reworked dashboard that gets a shiny piano black finish on the centre console. You also get new controls for the AC along with automatic climate control. We found the AC to be a not-so-good performer, especially in the afternoons. The Duster gets a new MediaNAV touchscreen infotainment system that is also mated to a rearview camera. The touch feels satisfactorily responsive but the screen itself isn’t that crisp and under bright sunlight, it gets a bit difficult to read. The steering continues to come with similar controls for phone and music but this time around, the centre console gets a bunch of additional switches thanks to the addition of cruise control.

On the door pads, you get the usual silver trims just like the AC vent surrounds while Renault also offers red trims as optional. The red trims do nothing but make the interiors look absolutely gaudy. The front doors come with useful door pockets but the rear doors have no bottle holders. The driver now gets an armrest while there is also another silver trim near the handbrake area. The front has enough cubbyholes for your belongings and the rear seat too gets an armrest with dual cupholders. There is a 12V power socket behind the rear seat on the left side too. The area above the glovebox comes with DUSTER engraved on it while the entire colour scheme of the interiors has been changed to a combination of greyish brown and beige, though we think the older colour scheme looked better.

Renault Duster Gearbox

The new Renault Duster 2019 will get a new 1.2-litre turbo petrol engine. The current 1.5-litre diesel engine will continue to do duty. A six-speed manual transmission and AMT will continue to be offered as well. The petrol version will be priced aggressively and Will try and compete with other petrol counterparts. The small capacity engine will attract excise benefits as well. The diesel engine will get some tweaks. An AWD version will also be offered in the Duster 2019. The new petrol engine is expected to get a six-speed manual and AMT as well.

The new Duster will be built on a new platform, but for India, it will continue to use the B0 platform that underpins the current Duster. This platform is a robust one and well-suited for our country. The Renault Captur is also built on the same platform, hence it will save costs for the company. It will also help in pricing the new Duster competitively. The new Duster will get an upgraded diesel engine and also a new 1.2-litre turbo petrol engine, most likely. Fuel efficiency is expected to improve this time, both in petrol and diesel versions.The diesel will be the 1.5-litre version that will churn about 108 bhp of power and will be more fuel efficient. The petrol is likely to return about 13km/l overall and the diesel will return 19 km/l in real driving conditions.

Renault Duster Rideing

Ride quality on the Renault Duster is fantastic and the SUV has no qualms in tackling bad roads. It can counter whatever is thrown at it and with much ease. The AMT trim comes with MRF tyres while the AWD variant gets much better Apollo rubber. We found the ride quality on the Duster AWD much better because it comes with independent suspension. Handling is also fun and the steering provides good feedback too. The Duster feels very chuckable and is properly fun to drive. Brakes are pretty good too and they don’t disappoint at all. The AWD system itself is quite capable and the Duster can surely take you places!

Renault Duster Safety

Talking about safety, the 2016 Renault Duster comes with dual front airbags and ABS. The AMT transmission also gets features like Hill Hold and ESP. There is also a traction control system on offer which does its job pretty well should you decide to have some fun around the twisties. In terms of after-sales service, Renault does have a not-so-good network and it just doesn’t match the quality levels of Hyundai for that matter.

Renault Duster Price in Hyderabad

Renault Duster Ex-Showroom Price in Hyderabad ranges from 8,49,299/- (Duster RxE Petrol) to 13,66,968/- (Duster RxZ Diesel 110PS 4×2 MT). Get best offers for Renault Duster from Renault Dealers in Hyderabad. Check for Duster price in Hyderabad at Carzprice

Renault Duster Bottomline

The Duster stands as our favorite as it ticks two boxes. One, it’s a capable highway vehicle. Two, it’s a capable off-roader. Obviously, it won’t climb rocks like the Thar, but soft off-roading is fun in the AWD Duster. While the Creta is a looker it lacks out on the 4×4 option.If you want the best of both worlds, the Duster AWD is your best bet!

Bottom line, pick up the Thar if you want a pure off-roader. A Creta if you want the comfort of a premium hatch but the feel of an SUV. If you want the best of both worlds, the Duster AWD is your best bet! You could also get your hands on the regular/Explore editions of the Duster to skip the waiting time of the Creta and get a good deal before the revamped version make their way to the showroom.For all we know, the updated Duster could shake this space up even further! We’ll keep you updated as soon as it gets here.

What Is Social Media Crisis Management And Tips For Survival

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Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand.While public perception of your brand and the nature of the incident will play a role in the seriousness of the crisis, the way you handle the event on social media channels will very much determine how quickly the event blows over — and how well your brand survives it.

The mistakes in dealing with a negative event on social can be reduced dramatically with solid social media crisis management. Now that we’ve seen a handful of the many ways you can inadvertently kill a brand on social media, let’s take a look at some of the measures you can take to reduce the risk of encountering a similarly catastrophic scenario, and tips you can use if a crisis is unavoidable. For Digital Marketing Companies Check Vivid Digital

Here are ground rules your business should have — just in case.

1: Think Before You Hashtag

As we discussed earlier, hashtags can be a great way to maximize visibility of your social content. However, as McDonald’s learned the hard way, hashtags can be as destructive as they can be useful.

Before creating a hashtag-themed campaign on any social platform, think about the myriad ways this could backfire. Could the meaning of the hashtag be purposefully misconstrued to damage your company’s reputation? Now is not the time to put your faith in the goodness of strangers or the better nature of your fellow humans.

Similarly, public perceptions of your company (or the company you work for) play a large role in the potential pitfalls of a hashtag-centric campaign. This is particularly important if you manage the social presence of large corporate entities with poor reputations, such as Comcast. It doesn’t matter how much money you spend, or how positive the messaging is, or how creative your campaign’s hashtags are – if people hate your company, they’ll take any chance they can to malign you on social media, including hijacking your hashtags.

2: Avoid Capitalizing on Crises

If you’re tempted to think that your tweet about 9/11 or a similar tragedy will be funny – it won’t be.There are simply no excuses for trying to capitalize upon a tragedy, ever. It doesn’t matter if your tweets or posts are funny, somber, or reverential – there’s just no need for them. The content of your updates aside, even appearing to be coopting a tragedy for your own gain can be enough to prompt a social media backlash that could do tremendous damage to perceptions of your brand.

Something else to be mindful of is scheduling tweets. Many companies schedule their social media posts up to several weeks in advance, and it’s obviously impossible to predict where and when tragedy will strike. That said, if you’ve got social media content queued up and a major terrorist attack or natural disaster occurs, consider postponing your scheduled tweets until the media coverage dies down; posting even scheduled content during or shortly after a national tragedy can be just as tone-deaf and potentially damaging as trying to coopt or capitalize upon a disaster in the first place.

3: Have Prepared Response Plans in Place

One of the most damaging elements of an emerging social media crisis isn’t just the initial incident and the immediate fallout, but a lack of a defined, prepared disaster response plan.

Regardless of what crisis has befallen your company on social, you should know exactly what to do and who is responsible for assessing, responding to, and monitoring the development of the situation. Everybody identified in the crisis response plan should know their role and how the plan should be executed. It’s impossible to prepare for every single eventuality, but it’s amazing how many companies don’t have any form of disaster response plan ready.

In addition to preparing a detailed response plan, you need to consider the tone of your prepared responses, not just how and when to get them out. If your company really did screw up, faux apologies like, “We’re sorry you feel that way” are likely to make matters worse, not better. Genuine, sincere apologies aren’t just the right thing to do when you drop the ball – they’re what your pissed-off followers will expect (or demand), so don’t make things worse by refusing to accept responsibility or offering a weak, not-quite apology. For SEO Agency in London visit here

4: Create a Social Media Playbook for Your Company

As social media has become more sophisticated as a marketing tool, more and more companies have decided to formally codify their internal preferences and rules for employees into comprehensive social media playbooks. If you don’t have one, now’s the time to create one.

The specifics of what should be included in your social media playbook is a little beyond the scope of this post. However, the social media handbook of Oracle’s Eloqua platform is an excellent starting point for companies that are thinking about putting their own playbook together.

Your social media playbook should not only cover the aforementioned disaster response plans, but also govern how social media usage should be handled by your reps and employees. This includes elements such as the style, tone, and voice of social media content published by official handles or accounts. (It may be worth incorporating elements of your in-house style guide into your social media playbook, especially when it comes to content governance.)

The guide should also contain explicit guidelines for factors such as responding to user inquiries on behalf of your company, and general codes of conduct in a broader sense (such as apologies, as we talked about a moment ago). It should also cover rules concerning whether offending tweets or posts should be deleted (protip: they shouldn’t until a full explanation and supporting tweet/post has been published), how matters of escalation should be handled, and appropriate reporting procedures to ensure key stakeholders are kept up to spe on developing or emerging crises.

Social media guidelines for companies are very handy, but they’re not without their risks. For one, it’s unethical (and most likely illegal) to force employees to adhere to stringent social media usage policies that violate or restrict your employees’ civil liberties or freedom of speech. It’s also a very bad look to try and police the content of your employees’ social media posts, and doing so is a great way to earn yourself some negative press. Protecting your business’ reputation is important, but not at the expense of your employees’ protected rights to freedom of expression.

5: Use Two-Factor Authentication for Login Credentials

Whether the result of genuine “hacks” or simple carelessness across multiple accounts, this kind of snafu can be hugely damaging. That’s why you should consider using two-factor authentication for all social media services if available.

In case you’re unfamiliar with two-factor authentication (also known as two-step verification), this security system requires that two distinct challenges be cleared before granting a user access to a social media account. This usually involves an initial credentials check for the correct username and password, followed by a secondary check that asks the user to enter a unique login code or access key to verify the identity of the user. This is often a secondary code that can be texted or emailed to registered account holders, which is then entered into the social media service in question.

Two-factor authentication is far from a silver bullet that will prevent your social media manager accidentally tweeting a personal tweet from your corporate account – but it does reduce the risk of it happening. It also significantly reduces the risk that your corporate social accounts will be hacked, and is among the easiest and most effective security solutions at your disposal.

6: Choose Your Battles Carefully

As New Balance’s Matt LeBretton learned after voicing his support for Trump’s proposed agenda late last year, choosing sides in political battles can backfire spectacularly. However, these days, it’s becoming increasingly difficult to separate the political from the everyday, and even the most carefully curated social media brand or persona may find it impossible to remain on the fence indefinitely.

Whatever your personal or corporate politics may be, choosing your battles carefully is essential to surviving on social media. The Sleeping Giants movement, which pressures well-known brands to cease advertising on websites promoting white supremacy and other odious political ideas, has demonstrated that people are willing to support brands and companies that take a stand against hatred and bigotry.A Facebook post published by outdoor apparel retailer Patagonia speaking out against Trump’s executive order shrinking the Bears Ears National Monument in southeastern Utah

Recently, the official Patagonia social media channels embarked on a well-publicized stand against the government’s plans to shrink protected national monuments and public lands across several western states, a move for which the company and its executive team received immense support. I’d wager Patagonia’s decision to weigh in on a hotly contested, crucially important political and environmental issue didn’t hurt sales or social engagement, either, but it doesn’t change the fact that a major nationwide outdoor apparel retailer chose to publicly and openly criticize the government on social media – a potentially disastrous decision that ultimately proved enormously popular with the general public and highlights the importance of cohesive brand values on social media.

It’s important to remember, however, that you can’t please everyone, all the time, and that choosing a side can and likely will result in upsetting at least some people. Regardless of how you choose to handle these situations, the procedures in place should be clearly and fully explained in your company’s social media guidebook.

Best Way To Get the Cloud Based Phone System For Business

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Cloud based phone systems are becoming increasingly popular throughout the world and are helping a huge number of businesses to cut down the cost and hassles associated with installing and maintaining telecommunications equipment in their place of work. However, most consumers are still not fully aware about what a cloud based phone system is and the different types of features available.

A Variety of Approaches of Communication Exist to Help Us Associate with Customers, Clients, and Each Other, However, Few Can Replace the Phone. They Help Us Connect with Individuals from Everywhere Throughout the World Continuously, and Next to an In-Person Meeting, Are an Ideal Approach to Communicating with Each Other. Businesses Have a More Prominent Should Be in Contact with Representatives and Clients Whenever They Need To, Anyplace They Are. This Is the Where the Cloud-Based Business Phone Systems Enormously Make a Difference. Check how To Get the Cloud Based Phone System For Business in Linkedphone

Cloud Based Business Phone Systems

A”Cloud Based Phone Service and System” Is a Telephone Communication System T Delivered Through the Internet. the Fundamental Requirement of a Cloud-Based Voip Phone Service Is the Capacity to Deliver Calls Over an Internet Connection. It Ought to Likewise Provide Premium Features Like Virtual Phone Numbers, Voicemail to Email, Call Recording, Call Forwarding, Electronic Fax and Much More.moreover, This Can Spare Your Business 40-80% on Your Telephone Bill.

Stay Connected with the Right Phone System for Your Business

Imagine Your Office in the Cloud with Cebod Telecom’s Best Voip Phone Service for Small Businesses. with Their Feature-Rich Voip Phone System for Business, You Can:

1.Manage Communications from Anywhere

2.Grow Your Business on a Budget

3.Get Premium Business Phone Features at No Additional Cost

4.Get Free 1 Month Trial

Regardless of Where You Will Be, You Can Deal with Your Cloud Based Business Phone System from a Natural, Web-Based Control Panel. Modify Account Settings on the Go from Any Web Browser or Mobile Phone.

Since Their Voip Business Phone Services Are Managed in the Cloud, You Don’t Need to Stress Over the Cost of Owning and Keeping Up an on Location Pbx. All You Need Is a Phone and a Internet Connection.

Get the Advanced Calling Features as You Have to Develop Your Business. Features Incorporate Global Call Forwarding, Advanced Call Routing, Ivr, Voicemail to Email, Time Based Routing, and the Sky Is the Limit from There.